When we talk about websites, they aren’t just links patched up together and are sent online on the Internet. A website is much more than just a collection of pages. It is a virtual space which becomes the platform for clients to connect with potential sellers on the market. It becomes a powerful medium of communication and helps prospect boost their businesses.
We live in a day and age where experiences matter. And the purpose of delivering outclass experience to customers is fulfilled when your customer walks away happy from your brand. When we talk about website experiences, one of the elements which influence the mind of a consumer is how aesthetically pleasing a web design looks. As a web designer, you only have one job, to make your customer experience as pleasurable as it could be. You need to make sure that the experience is hassle-free.
You can only achieve that if you know your way around UIs. When designing the UI of your website, you need to make sure that you follow a much user-centric approach. Most entrepreneurs get amazing website designs; however, they often forget how important does the UI factor plays a role. Here are five UI Design Principles which can help you defines its usability in the most prominent way.
Principle # 1: Make Your Website UI Consistent Across All Pages
One of the first thing which you need to do is maintain consistency across all the web pages on your website. Consistency should reflect in every other aspect of your website. From your website structure to content flow, your landing page designs, your headers, and footers, etc. You need to make sure that the design is consistent across all the website pages.
Why Consistency matters in your website design? When users are interacting with your website, they need to make sure that once they learn their way around your digital product, they shouldn’t face any such difficulty in getting their way around again. The three important elements are design, layout and the language on your website; you need to make sure that consistency exists in all three elements coherently.
Here I ‘ll mention the example of Trello which is a great app for organizing your work processes. If you look closely, besides using an engaging ticket board system, the app offers consistency within its UI. You can find that the navigation elements, typefaces, even buttons are designed in such a way that they are visually coherent.
How you can ensure consistency in your website:
- Create visually appealing hierarchies and add the boldest and vital elements.
- Try maintaining a consistent color theme throughout the website and web app.
- You can align everything within the grid and create a visual hierarchy.
- You can also make the fonts and other elements constant on the website or web app.
In short, make sure that your website offers all the functionalities which a user is seeking and make them consistent across all web pages in a similar fashion. This way users will never find themselves run astray.
Principle # 2: Explain to Users How they Interact with User Interface
When it comes to website design, you need to make users know their way around your website interface. Since smart technology is on the rise and as more and more touch screen applications are emerging, the aspect of explaining to users how to interact is becoming more and more common.
The best example which I can quote here are the multiple modern-day social apps such as Tinder or MeetMe. Every time, you join their application, you will find that the user interface is highly interactive. And they show you a step-by-step guide explaining how different navigation element works.
Branex web Design Company in Dubai highlights the importance of usability in web design by stating;
“Making every web page design special is like using a lot of beautiful lighting in a store. It will attract customers and will intrigue them to take a deeper delve in exploring other areas of the website.”
Usability can also immensely differ based on the age and experience of the user with the smartphone. Apps which are designed for elder individuals are quite different; then, apps which are designed for coders or writers. Hence, sometimes certain app users add the element of usability to their apps and services by adding some keyboard shortcuts as well for easy navigation.
Principle # 3: Keep Navigation User-friendly on Your Website
When it comes to aesthetics, sometimes websites are incredibly pleasing. However, when it comes to navigation, finding your way around the platform can become rather challenging. If your website navigation is not easy to understand, there is a high chance that an average customer might skip to an alternative option. You certainly don’t want that to happen now, do you?
According to Collis Ta’eed, there are two important rules of navigation which are as follows:
- You need to make sure that your website design is so user-friendly, that user should already know where they are on the website. A website with a good orientation can make the user feel like they are home. You can create a breadcrumb trail or simply emphasize the headings using a highlighting element. In short, Collis Ta’eed intended that your website should be able to guide the user through the labyrinth of info
- Make sure that the navigation of your website should always remain consistent. Don’t attach a menu separately to your website so it doesn’t go interactively with the rest of the font and design of your website. Same goes for every other area of your website, just make sure that everything looks relatable and the user can feel that the entire website intends to keep him or her on the same page.
Work on the Content Before Moving to Navigation – Before you go head-on with defining the navigation element on your website make sure that the content on your website is complete. In case, your content is not complete, then even the best navigation won’t find its way to the right audience.
Complete the content for the following before moving down to navigation.
- Menus – menus are the default choice for users when it comes to finding the site content.
- Breadcrumbs – Orientation is vital since many users do not land directly on the homepage. Breadcrumbs serve to provide that reference point.
- Links – Links are beneficial for comprehending the complex connections between content that is related.
- Filters – Filters helps to manage content-intensive websites.
Principle # 4: Create a Clear Viewing Order on Your Website
One other great way to enhance the usability of your website is to establish a visual hierarchy. How should one establish a visual hierarchy on their website? You need to make sure that every element on the website is in clear viewing order. It puts less important content on a website to low priority and enhances the more important content on the website. Such content is basically primary information such as company name, logo design and the navigation menu.
Take a simple example. There are five circles on your website which are translucent. If one of the circle is filled with a more opaque color, won’t you easily spot the circle out among the five?
To enhance the usability of your website, make sure that there is a clear viewing order in place.
So here are my four important principles discussed in detail which can help you upscale the usability of your website. These UI design principles will help you make your website more engaging for customers.Email This Post