The Modist founder and hijabi model Shahira Yusuf discuss the rise of the modest fashion movement

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This month, CNN Style Dubai explores the rise of modest fashion. The programme meets some of the women driving the expanding movement in Dubai to understand more about the value modest fashion holds.

The programme interviews Shahira Yusuf, who is fast becoming the face of the modest fashion movement after she was the first hijab wearing model to be signed by Storm Model Management, the London-based agency that famously discovered supermodel Kate Moss.

Also tapping into the emerging modest fashion market is Dubai-based entrepreneur Ghizlan Guenez, whose e-commerce platform, The Modist, stocks and curates fashion from global brands in the luxury space, tailored to the tastes of women who dress modestly. Guenez discusses why modest fashion isn’t simply about religion and the reasons for the movement’s continued growth.

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