- The conference allows exchange of information and experiences between more than 300 leaders and key figures in the industry of food and beverage.
- Latest technology in the beverage industry, challenges and the newest legislation and regulations are key topics during this year’s edition.
The 8th Arab Beverage Conference (ABCE 2018) held in Dubai between the 4th and 5th November 2018 at the InterContinental Convention Center,
Organized by the Arab Beverages Association (ABA), Chairman of the ABA and CEO of Al Rabie Saudi Food Co. Ltd. Sharif Monther Bin Trad Al Harthi, the event will be held in Dubai consecutively for two years. From the latest market trends, to strategies and best practices from industry leaders, mediated sessions will cover five key topics of interest including: Dairy, Juice (Nectar & Soft) Carbonated Drinks, Bottled Water and Hot Beverages.
Festival City was officially opened this morning by Sharif Monther Bin Trad Al Harthi, Chairman of the Arab Beverage Association and CEO of Al Rabie Saudi Food Co. Ltd.
Along with governmental institutions including the Chambers of commerce, industrial and agricultural organizations, manufacturers, suppliers, retailers, and academic researchers, some of the biggest names in the non-alcoholic beverage industry will also be in attendance including the yearly Platinum Sponsor, Tetra Pak. The Swedish mega player who laid the groundworks for innovative packaging of liquid foods, now supplies complete systems of processing and distribution, and creates sustainability campaigns around the world. Furthermore our Gold Sponsor, Al Rabie Saudi Food Co. Ltd, one of the largest juice manufacturing companies in the Middle East, just celebrated 30 years in the business. Bronze Sponsor, Orana, experienced in developing fruit based taste for over 75 years, will discuss the latest trends in beverages and SADAFCO (the Saudi Dairy and Foodstuff Company), our Bronze sponsor , a leader in food manufacturing, selling and distributing, will also be there to support during the conference.
The two-day event begins with the first session on November 4th. “The Beverage Industry: The impact of Changes on Sustainability, Supply Chain & Trends” will cover “Water Sustainability across the Middle East in Changing Times” and look into global market trends with a local perspective. The second session will introduce attendees to product and packaging innovation with a focus on Millennialism and Smart Technology and explore the waves of change when it comes to consumer needs. The third session will explore Health and Wellness, discussing “Controlled Measures on imported Food & Beverages”, and The SFDA’s Health Food Strategy.
On November 5th, the fourth session will cover the Beverage Industry Experience, including the good and bad things said about juices, quality assurance in the modern world and environmental microbiological monitoring in the food Industry and its benefits. The fifth and last session will discuss “The Global Economy,” highlight successful marketing campaigns and the power of good packaging.
Providing an important platform for experts, employees, academics and investors to share
experiences and knowledge as well discuss opportunities and restrictions, the conference
also provides an opportunity to generate awareness for and promote discussion surrounding best practice and technologies. In his opening speech Chairman of the Arab Beverage Association and CEO of Al Rabie Saudi Food Co. Ltd, Sharif Monther Bin Trad Al Harthi comments:
“The conference is being held in a variety of circumstances, with many challenges facing the beverage industry in all sectors including dairy, juices, soft drinks and water. These are many different challenges, whether through legislation, governmental taxes, political or economic situation in the Arab region, or unfair competition between manufacturers. In these complicated circumstances, we must combine our efforts to overcome such difficulties”.
“We will be discussing how to overcome the challenges, utilizing the new technologies and methods, the economical current situations and its effect on the beverages industry” Mr. Al Harthi added.
Returning to Dubai for 2nd year consecutively, following on from editions in Beirut, Dubai, Jeddah, Cairo and Amman, the conference reflects on the rapid development of the non-alcoholic beverage industry across the last 30 years.
The beverage industry caters to over 300 million consumers in the Arab region as well as many more around the world and with a production volume of over 10 billion liters per year, the beverage industry continues to play a vital role in the Arab countries economies.
Developing and supporting the Argo-industries, providing job opportunities for thousands of workers and through growth potential of this industry in the Arab market attracting a growing number of investors locally and internationally.
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