New season collection launched at grand fashion spectacular
Splash, the Middle East’s largest high-street fashion retailer, launched its new-season collection at a grand fashion extravaganza in Dubai. The brand introduced, for the first time, See Now Buy Now which allows all fashion lovers to shop their favourite pieces from the fashions’ runway on the spot. The new clothing line is also available in-store as well as on the Splash online store, making it instantly available to all fashionistas.
Two fashion shows were presented back-to-back offering the audience an up-close and personal look of the season’s most coveted styles and trends. The event hosted the who’s who of the fashion industry, renowned socialites and fashion influencers. Splash’s recently appointed brand ambassador, Bollywood superstar, Jacqueline Fernandez accompanied by Raza Beig, Director – Landmark Group and CEO of Splash and Renuka Jagtiani, Chairwoman and CEO of Landmark Group closed the fashion show with pomp and glamour.
Raza Beig, Director – Landmark Group and CEO of Splash, said: “We want our consumers to be more connected and the cultures to be more diverse; hence are our newest season collection communicates a story of the past and future. Inspired by culture, heritage, as well as innovation, creation and fusion, the collection has been designed keeping in mind Asian and Arab consumer preferences. We want to encourage, inspire and motivate our consumers to shift from buying more to buying better. We hope the enduring vintage styles as well as modern influences will delight our customers.”
The new season collection celebrates fashion from the past and future featuring a mix of four key themes: heritage lux, refined grunge, future retro and modern combat. With a combination of haute check and floral patterns, stylish silhouettes as well as playful and upbeat colour schemes, the latest collection is surely set to turn heads. The new collection also has a full womenswear round in 90s denim style, in addition to a great pick in monotones as well as coordinated sets for men to deliver that perfect classic statement.
Customers can choose from a selection of stylish ensembles – flowy dresses, classy coats & jackets, formal blouses, all reflecting traditional elegance and modern attitude, in true splash style. For more information visit www.splashfashions.com
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