SOLE LAUNCHES THE FIRST ISSUE OF ITS EPONYMOUS PUBLICATION

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  • The region’s biggest cultural festival to launch its magazine as a standalone project

The region’s biggest cultural festival will venture into the world of publishing this year, with the launch of Sole magazine. A key-content element of the annual Sole DXB festival, the magazine has evolved into a stand-alone project with a longer format that will explore and promote global street culture through fashion, music, art and urban sport features curated by internationally recognised contributors.

For its first issue the magazine focuses on independent talent from South Africa, India, Turkey, UAE and more. As such, the inaugural issue sees two different covers of South African rapper Sho Madjozi—one by Maxwell Aurelien James and another by Andile Buka of The Sartists.

The cover story, shot in Johannesburg with the support of MAC Cosmetics Middle East, encapsulates Sole’s journey within South Africa, produced by emerging South African designers, creatives and curators. They exemplify Sole’s cultural exploration of people and stories found in countries peripheral to the Middle East that are not often given a platform to speak. MAC Cosmetics Middle East portray these same ideals of inclusivity for All Ages, All Races and All Genders.

In addition to a piece written by one of the festival’s headline artist Nas, renowned industry writers such as The New York Times Magazine contributor Eve Fairbanks and Sterogum’s Tom Breihan, cover a variety of topics; from the rise of Gqom music in South Africa and the basketball communities in the Philippines, to the language of Indian Hip-Hop. Their contributions give a hint of what one can expect, at the festival and across the global cultural scene with voices of underground and upcoming talent being put forward.

As part of its constant evolution, Sole DXB, has decided to partner with Motivate Media Group to publish and drive the magazine as a stand-alone project, reaching a young and influential audience

that craves an independent, smart and free- spirited editorial venture with all the values of a cherished hand-crafted art object.

With a 10,000 copies run distributed across regional locations as well as select international doors, the magazine’s first issue features photo essays, interviews with headline artists and sneakerheads, opinion pieces and editorial content shot in the region and abroad by such brands as Gucci, Farfetch and Saint Laurent. What’s more, it presents, for the first time, a bespoke shoot by Sole for their concept store Early Retirement.

“We’re very happy to have witnessed the evolution of Sole over the past decade. As the festival grew, it was important for us to see its content expand, too, in the form of a stand-alone magazine. With two issues per year, the publication will help us build more bridges between the communities and the sub-cultures we’ve been striving to shed light on,” explained Hussain Moloobhoy, Co-Founder of Sole DXB, about the motivations behind this project.

The region’s biggest cultural festival returns with the support of its partners Cadillac, Dubai Design District (d3), Dubai Tourism and Sprite for three-nights and two-days on December 6, 7 and 8, 2018 at d3. Tickets now on sale at www.soledxb.com/tickets.

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