Revolutionary Hair Treatment Program ‘HairLovie’ Launches in the UAE with support from Khalifa Fund

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  • Developed by Emirati expert Dr Mariam Al Mulla, the treatment rejuvenates hair, remedies chronic issues, and repairs damage from previous chemical treatments.

Emirati expert and entrepreneur Dr Mariam Al Mulla has developed a new and revolutionary hair treatment – the first of its kind in the UAE – to rejuvenate hair and remedy chronic hair problems.

With support from the Khalifa Fund for Enterprise Development, the treatment was the product of two years of extensive research in collaboration with one of Korea’s leading cosmetic pharmaceutical companies.

With the new product line, Dr Al Mulla is working to establish her brand, HairLovie, as a leading hair care center in the UAE, with groundbreaking treatments and innovative cosmetic procedures, all developed by Dr Al Mulla herself, before moving on to the next phase and promoting the center across the entire Gulf region.

Dr Al Mulla noted that the treatment she had developed was the result of in-depth research exploring chronic hair problems most people suffer from, which usually require long-term, and often costly, remedies to resolve – particularly in hot climates, such as the GCC. With several years of medical experience, the Emirati expert developed a vitamin-rich cosmetic treatment, free of harmful substances, to promote hair growth and health.

Dr Al Mulla underlined the ample support her project had received from the Khalifa Fund for Enterprise Development, among other Government entities in the UAE, which paved the way for HairLovie to hit the market. She lauded the UAE Government for its pivotal role in supporting entrepreneurs and encouraging innovation in all sectors. This echoes the vision of the UAE’s wise leadership, she added, which has always backed young Emiratis, providing opportunities for them to develop their abilities and play their part in the sustainable development of their country.

The treatment includes the HairLovie Rejuvenating Mask and the HairLovie Shampoo, both protein and vitamin-rich products that help reverse hair damage from frequent cosmetic procedures. The Mask contains seven amino acids for strengthening and restoring hair vitality; 12 types of plant antioxidants to rejuvenate and nourish the hair; henna derivatives, olive oil, and coconut oil to nourish the hair; and silk proteins and natural keratin to provide softness and vitality to the hair texture. The Mask is safe to use for all types of hair, all while being particularly suited for dry and damaged hair.

As for the HairLovie Shampoo, the ingredients include four types of Peptides to stimulate hair follicles, as well as Arginine, Biotin, Panthenol (Vitamin B), Ginkgo Biloba leaf extract, white mulberry extract, Salicylic acid, Citric acid, Hydrolyzed silk protein, Keratin Protein, Lavandula Angustifolia (Lavender) Extract, and plant-sourced antioxidants. The Shampoo is Sulfate and Paraben-free, with a balanced pH of 5.5.

Regular usage of the Shampoo helps keep the scalp clean, healthy and pH-balanced; maintains follicle strength by nourishing them with peptides; rejuvenates the hair shaft to fight signs of premature aging; and repairs the damage from frequent cosmetic or chemical treatments.

HairLovie products can be purchased at the HairLovie Care Center in Fujairah, or by visiting, which offers home delivery services covering all seven emirates and GCC countries.

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