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SUNDERLAND READY FOR BATTLE ON GRUELLING DESERT CHALLENGE TRAIL

ATCUAE research, Al Ain Water stations help competitors fight off threat of dehydration

When Sam Sunderland sets off in pursuit of a second bikes crown in the Abu Dhabi Desert Challenge Powered by Nissan, the British rider faces a number of battles over five days in the deserts of the UAE.

Taking place under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, the Ruler’s Representative in Al Dafrah Region, the Desert Challenge is also supported Abu Dhabi Aviation, Abu Dhabi Police, ADNOC, Al Dhafra Region Ruler’s Representative Court, National Ambulance, Nissan, United Arab Emirates Armed Forces and Yas Marina Circuit. The Nissan Patrol is the official car for the event.

Sunderland, winner in 2017 shortly after capturing the Dakar Rally title, will be up against the cream of cross country rallying talent in a line-up of 41 riders for the opening round of this year’s FIM Cross-Country Rallies World Championship.

None of them know the demanding terrain better than the KTM star for whom Dubai became his adopted home 10 years ago, and when the rally breaks out in to the Al Dafrah Region on Sunday morning, no-one will be better prepared for the gruelling test ahead.

For bike and quad riders, particularly the amateurs sharing the stage with the world’s best, the threat of dehydration is ever present in the desert heat, with many facing the exhausting task of digging themselves free from the soft sand traps along the five-day route from 31 March.

“All of our races are in extreme environments and it’s necessary to take care about your fluid and electrolytes, but I think most of the top riders have this under control,” said Sunderland, speaking from the KTM training camp in Morocco.

“It’s normally new riders that aren’t used to the heat or exertion for long periods of time that come unstuck. I’m in very good shape, which is important at the start of a new season, of course once you have won the race once it has to be your goal to do it again and that’s what I will be aiming for. We will just have to see how the strategy plays out without a prologue.”

Research carried out by the Automobile and Touring Club of the UAE, the rally organisers, in conjunction with Al Ain Water has spotlighted the risks, and effects of dehydration.

“It’s a very serious threat to both competitors and volunteers working in high temperatures,” said ATCUAE President Mohammed Ben Sulayem, the FIA Vice President for Sport. “Dehydration affects physical and mental performance, and even at low levels can have severe physiological effects. Side effects include poor concentration, co-ordination and reaction time and that can lead to accidents. So keeping competitors and volunteers hydrated is a major priority.”

With Al Ain Water stations set up along the five-day rally route, competitors, officials, and the volunteer marshals working out in the desert for hours on end never run short.

“This has been our mission for the past 14 years as the official supplier of Al Ain Water,” said Eng. Tariq Ahmed Al Wahedi, CEO, Agthia Group PJSC. “We’re proud of our record in making sure that everyone involved in the rally is properly hydrated throughout the five days.”

Runner up last year, Sunderland faces top opposition this time from a succession of factory team stars, including the rider who finished just behind him Argentinian Kevin Benavides and his Honda team-mates Joan Barreda Bort of Spain and Chile’s Jose Cornejo, as well as KTM’s Argentinian rider Luciano Benavides and American Husqvarna contender Andrew Short.

“I always tried to ride in the dunes the months before Abu Dhabi and it’s a very specific terrain and requires a different set up and riding technique than the other rallies,” said Sunderland. “We have just finished here in Morocco testing and training for Abu Dhabi.”

The Desert Challenge rider line-up has a family flavour, with the Dubai-based Irish father and son combination of David and William McBride trying to outdo each other again after William finished ahead in the recent Dubai International Baja.

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Sports

Football legend Puyol among the stars to feature in glittering HBL PSL closing ceremony

The Pakistan Cricket Board has planned an impressive closing ceremony of the HBL Pakistan Super League 2019, which will start at 6pm before the toss takes place at 730pm and the first ball is bowled at 8pm.

A galaxy of international stars will perform at the closing ceremony, whose chief guest will be honourable Chief Minister of Sindh, Syed Murad Ali Shah. The ceremony will be hosted by one of the most popular anchors and singers, Karachi’s very own Fakhar-e-Alam. Spain’s football star Carles Puyol will be a special guest at the closing ceremony. The Barcelona central defender earned 100 international caps and won the Euro 2008 and FIFA World Cup 2010.

The leading performers to display their talent include Abrar-ul-Haq, Aima Baig, Shuja Haider, Fawad Khan, Young Desi with the final performance of the ceremony by the heart-throb Junoon. 

The PCB has also planned a spectacular fireworks display, which will start after the final ends.

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UAE-BASED HOSPITALITY CONSULTANT APPOINTS THREE NEW ASSISTANT PROJECT MANAGERS TO ITS TEAM

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  • Glee Hospitality Solutions has expanded its team by appointing three new assistant project managers in its Dubai office.
  • The new hires will be responsible for planning, management direction, project completion, client satisfaction, and financial outcome of construction projects.
  • Natalya Latypova, Valentina Rosu and Youssef Srour bring a combined work experience of more than 30 years in the hospitality industry.

Three new assistant project managers have been appointed by Glee Hospitality Solutions (GHS), building its team to a total of 20 staff members.

The Dubai-based hospitality solution company has appointed Natalya Latypova, Valentina Rosu and Youssef Srour, who bring a combined 30 years of experience in the food and beverage industry.

“In this role, each of them is responsible for assisting in the planning, management direction, project completion, client satisfaction, and financial outcome of assigned construction projects,” said Omar Maharsi, Operations Director at Glee Hospitality Solutions.

Natalya Latypova brings nine years of hospitality experience to GHS, having worked with established restaurant concepts like The Meat Co in Dubai and Bentley Bistro & Bar in Abu Dhabi. With an educational background in law as well as hospitality and tourism, Natalya’s strength lies in restaurant management.

Valentina Rosu comes from a strong hospitality background of more than eight years in Dubai. Valentina worked as floor supervisor at Byblos Hotel and then as restaurant manager at The Gramercy before moving to her new role at GHS.

Youssef Srour has a proven career within the F&B industry spanning seven years with a focus on business development. Youssef has worked as operations manager and general manager in restaurants across the GCC and Lebanon, and is resourceful as an experienced cost controller.

“We believe Natalya, Valentina and Youssef add value to our team especially with their solid experience in the field of hospitality. Our clients are focused on the MENA market and our new hires are equipped to coordinate their contractual requirements,” said Maharsi.

Glee Hospitality Solutions has helped launch more than 30 restaurant concepts, and operates over 40 dining outlets across the GCC.

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HONEYWELL UOP AND KFUPM DRIVE ECONOMIC DIVERSIFICATION IN SAUDI ARABIA WITH PIONEERING PETROCHEMICALS PROJECT

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  • Honeywell UOP and KFUPM jointly develop pioneering catalytic processes for domestic petrochemicals production
  • Partnership drives economic diversification and localization initiatives in support of Saudi Arabia’s Vision 2030
  • Celebrating six years of successful collaboration efforts

In support of Saudi Arabia’s ongoing efforts toward economic diversification and localization initiatives, Honeywell UOP and King Fahd University for Petroleum & Minerals (KFUPM) have unveiled the details of their successful partnership to develop innovative new catalytic processes for petrochemicals production.

Scientists from Honeywell UOP have been working with professors and researchers from KFUPM in Dhahran since 2011 on new catalytic processes for producing paraxylene, an aromatic compound used in making textiles, packaging material and containers.

The new processes allow refiners and aromatics producers to efficiently use a wider range of available feedstocks while increasing paraxylene production. The work is being done at a state-of-the-art Honeywell UOP research and development (R&D) laboratory at KFUPM that includes a catalyst testing and screening pilot plant.

“Honeywell UOP has been driving technology innovation in the Kingdom for more than 60 years, and this collaboration with KFUPM shows our commitment to fostering localized technology development in the Kingdom,” said Jim Moshi, Honeywell UOP’s Middle East general manager. “Increased paraxylene production is a great opportunity for the Kingdom to diversify its economy through clusters of industrial sites, significantly expanding its downstream industries and capabilities, and it is a great honor to work so closely with KFUPM.”

“The King Fahd University of Petroleum & Minerals (KFUPM) is a leading educational and research institution for science and technology, with significant experience in petroleum refining and petrochemicals,” said Dr. Sulaiman Al-Khattaf, Director of KFUPM Center for Refining & Petrochemicals. “KFUPM is recognized for solving critical scientific and technical problems as well as working on turning knowledge into practice.

“Recently, it has been ranked first in the Arab world according to QS World University Rankings,” he added. “KFUPM partnership with Honeywell UOP symbolizes the cooperation between our organizations to strengthen the University’s capabilities in catalysts and catalytic process development and commercialization – all of which reflects our shared commitment to the future prosperity of Saudi Arabia.”

In addition to unlocking new revenue streams for local industries, the cooperation is helping to upgrade the technical skills and develop engineering R&D talent in the Kingdom through joint training efforts.

In 2014 Honeywell UOP launched UOP University, a program under which scientists from Honeywell UOP deliver graduate level courses on catalysis in refining and petrochemicals to KFUPM students. In addition, Honeywell UOP provides summer training to KFUPM chemical engineering students at its lab in Dhahran Techno Valley.

“As a global technology leader we remain committed to finding and developing the world’s leading engineering talent,” Moshi added. “The Kingdom is home to thousands of talented and aspiring scientists and engineers, and our programs provide them with the best training they could have to develop successful long-term careers and to shape the future of their nation and its industries.”

According to the Gulf Petrochemicals and Chemicals Association (GPCA), Saudi Arabia had 98.5 million tonnes per year of petrochemicals production capacity in 2016. It is the region’s second-largest industry within the manufacturing sector, creating more than 500,000 direct and indirect jobs and $108 billion worth of products in 2015.

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Standard Chartered launches ‘No.1 Bank’ brand campaign

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  • Campaign showcases recent achievements, reiterating capabilities and commitment to supporting the growth of the Africa and Middle East region

Standard Chartered Bank today announced the launch of its “No.1 Bank: power your ambitions” campaign to highlight its recent achievements and reiterate its commitment to the Africa and Middle East (AME) region.

Standard Chartered’s domination of awards is backed by the wide-range of world-class products and services for personal and business customers across the region. From financing major energy, telecoms, mining and infrastructure projects to growing businesses and building communities, Standard Chartered’s No 1 position is well-established.

The ‘No.1 Bank’ campaign reiterates the Bank’s top position across its diverse markets which include Project Finance, Debt Capital Markets, Wealth Management, Digital, Private Banking and Islamic Banking. With these awards, Standard Chartered continues to be a trusted advisor in the region, and the local communities’ international Bank of Choice.

Selected recent awards backing Standard Chartered’s leading position include:

  • Global Finance – Best Regional Consumer Digital Bank for Middle East & Africa 2016 for the fifth consecutive year – The Bank announced a suite of cutting-edge fingerprint and voice biometric technologies for clients to securely access their bank account balances, cards and investments using their unique fingerprint or voice as identifiers. Reaching more than 2 million clients, this is the most extensive roll-out of fingerprint biometric technology by any international bank and a first in most markets.
  • Project Finance InternationalMiddle East & Africa Power Deal of the Year 2016 – Hassyan Energy. Hassyan Coal IPP (“Hassyan”) consists of financing the development, construction, operation and maintenance of an ultra-supercritical green-field coal fired power plant. Standard Chartered was the Structuring Bank and Mandated Lead Arranger, Documentation Bank, and Hedging Bank.This represents the first transaction of the Silk Road Fund (as an equity and debt provider) in the Middle East as part of the “One Belt One Road Initiative.”
  • Islamic Finance News – Real Estate deal of the year 2016 – Emaar Properties USD 750M Sukuk. Standard Chartered acted as the Sole Global Coordinator and Joint Lead Manager on the deal. The deal bears the lowest coupon ever achieved for a 10-year international Sukukby a UAE corporate issuer as well as the longest dated senior Sukuk from the MENA region in 2016.
  • EuromoneyBest Private Banking Services in Africa 2017 – The survey reflects feedback from industry peers and competitors, making this a significant win and recognition of Standard Chartered’s Private Banking brand and capabilities
  • On the back of its “Here for Africa” campaign launched last year, this new campaign will showcase the Bank’s heightened focus on the wider African and Middle East region, seeking to contribute to the region’s growth by growing its Retail, Corporate, Institutional and Commercial segments, whilst enhancing its digital capabilities.

Sunil Kaushal, the Regional CEO of Africa & Middle East said:“2016 saw a turnaround performance for our AME business despite the diverse set of challenges faced across the region. Our in-depth local knowledge and extensive global expertise has enabled us to effectively demonstrate our position of strength in delivering our client needs.

Backed by market recognition for our recent achievements, the No. 1 campaign reiterates our commitment in staying No. 1 in AME to our staff, clients and the local communities where we operate. To maintain our leadership position in the AME, through this campaign, we hope to demonstrate our drive and commitment in providing award winning banking solutions, strategic advisory services and funding for our corporate clients through our unique global footprint.”

The ‘No.1’ Bank campaign encompasses above the-line-visuals, a television campaign as well as tailored sponsorships, client initiatives and focused events which promote the Bank’s regional capabilities. The extended reach of the campaign means audiences across 25 Africa and Middle East markets and across the Bank’s footprint.

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LAUNCHES THE ELEGANTLY POWERFUL Q60 SPORTS COUPE IN ABU DHABI

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  • Upcoming Ramadan offers announced for INFINITI vehicles 

Al Masaood Automobiles, the exclusive distributor of INFINITI in Abu Dhabi and Al Ain, has unveiled the all-new INFINITI Q60 – a premium sports coupe that combines a completely new design with adrenaline-charged performance and dynamics.

The latest INFINITI model will continue to deliver the brand’s premium experience to a new segment of customer and, along with Al Masaood Automobiles’ latest special offers, reinforce the brand’s strong position in Abu Dhabi’s automotive market.

According to Humayun Alam, General Manager – Sales at Al Masaood Automobiles, the Q60 will be especially popular with stylish performance enthusiasts, who will appreciate the vehicle’s effortless combination of power and luxury.

“The unveiling of the powerful, all-new INFINITI Q60 Red Sport 400 marks an important milestone for INFINITI,” said Humayun Alam, General Manager – Sales, Al Masaood Automobiles. “With a fresh visual identity and cutting-edge driving technologies, we are confident that the introduction of this vehicle will further support the growth of the INFINITI brand here in Abu Dhabi. As the Q60 makes its entry to the INFINITI line-up, we expect it to be particularly embraced by motorists in the capital who are looking to be stylish without sacrificing performance.”

In addition to the all-new Q60, customers can anticipate remarkable deals – as part of Al Masaood’s upcoming Ramadan offers. Qualifying customers will be able to take advantage of a 20% down-payment supported by Al Masaood, as well as a complimentary insurance and service package. As an add-on, they will also receive a five-year unlimited mileage warranty and five years of professional road side assistance.

The flexible financing schemes available as part of the Ramadan deals cater to different audiences and provide customers with a range of accessible credit options, giving everyone the opportunity to experience the exhilarating performance and elegant luxury of the all-new INFINITI Q60.

Adjacent to the Abu Dhabi Corniche, the Landmark INFINITI Center provides prospective customers with the perfect location and setting for extended test drives. Customers can expect the total INFINITI experience with the highest levels of hospitality and service. Al Masaood’s Ramadan offers promise extra privileges, greater pleasure and guaranteed value for all customers.

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Damas Wins Award in Prestigious Dubai Service Excellence Scheme

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Damas, the leading jewellery retailer in the Middle East, has added yet another win under its belt by securing an award under the Dubai Service Excellence Scheme (DSES) for ‘Best Performing Brand’ in 2016 in the ‘Jewellery Business Category’. The Damas team accepted the prestigious award at the Business Excellence Awards Ceremony held by the Dubai Economic Department earlier this month in the Arena Ballroom, Dubai World Trade Centre.

Established by the Department of Economic Development in 2002, the DSES is part of an on-going effort to not only raise and promote excellent customer service standards in the private sector but to also recognize businesses that offer this excellent service for their customers. This scheme ensures that all participating businesses adhere to a common code of business ethics and core criteria for customer service excellence.

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DAMAC Properties Provides Opportunity to Own a Stone Villa in a Golf Community with Launch of Hajar Phase 2

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  • Three-bedroom homes from AED 1.1 million payable over five years

Following the successful launch of Hajar Villas Phase 1 in March, DAMAC Properties, a leading luxury real estate developer in the region, today released Hajar 2, a further collection of premium, contemporary stone villas representing a rock-solid investment.

Hajar Villas will go on sale in Dubai on Saturday, May 13 at Roda Al Murooj Rotana Hotel, Downtown Dubai from 2pm to 10pm. Priced at AED 1.1 million with a payment plan spanning five years, investors will have the opportunity to own a three-bedroom villa that features the unique and charming exterior characteristic of homes in the Levant, Egypt and India.

Niall McLoughlin, Senior Vice President, DAMAC Properties said: “The response we received from customers in phase 1 of Hajar is testament to the desirability of this type of property, for both investors and end-users. Investors find the unique aesthetic appeal, durability and ability to be warmer in winter and cooler in summer are attractive propositions that stand out from other properties on the market.”

“For end-users, the distinctive stone exterior is reminiscent of the homes that they grew up in and this is why we saw a number of investors from the Levant and Egypt who never expected this type of product to be found within a freehold community setting. These same investors appreciate the beauty of such homes, but never before was it attainable in Dubai, due to the fact that one would have to build a bespoke villa to customise this type of exterior. This is just one example of understanding what the market needs and what customers are looking for and responding to that.”

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ADNIC reports AED 74 million net profit for first quarter of 2017

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Abu Dhabi National Insurance Company (ADNIC), one of the leading regional multi-line insurance providers for corporates and individuals, announced today its financial results for the three-month period ending March 31st, 2017. The Company reported a net profit of AED 74 million for the period, an increase of 90% in profitability over the same period last year.

Key Financial Highlights

Gross Written Premium For the three month period ended March 31st 2017, ADNIC’s Gross Written Premium increased to AED 1.08 billion compared to AED 1.06 billion for the same period in 2016.

Premium Retention The overall premium retention ratio for the company reached 42% for the three month period ended March 31st 2017 compared to 45 % for the same period in 2016.

Net Underwriting Income For the three month period ended March 31st 2017, ADNIC Net Underwriting profit increased by 46% to AED 97.6 million, against a Net Underwriting Profit of AED 66.8 million for the same period in 2016.

General and Administrative Expenses General and Administrative Expenses for three month period ended March 31st 2017 stood at AED 52.8 million compared to AED 50.3 million for the same period in 2016.

Net Technical Profit For the three month period ended March 31st 2017, ADNIC Net Technical profit increased by 163% to AED 46.3 million, against a Net Technical profit of AED 17.6 million for the same period in 2016.

Net Investment Income ADNIC’s Net Investment and Other Income increased by 29% to AED 29.2 million for the three month period ended March 31st 2017 compared to AED 22.6 million for the same period in 2016.

Net Profit For the three month period ended March 31st 2017, Net profit increased by 90% to AED 74.0 million, compared to a net profit of AED 39.0 million for the same period in 2016.

Basic and Diluted Earnings Per Share Basic and diluted earnings per share increased by 30% to AED 0.13 compared to basic and diluted earnings per share of AED 0.10.

Return on Shareholders’ Equity The return on Shareholders’ Equity increased to 4.2% for the three months period ended 31st March 2017, compared to 3.1% for the same period in 2016.

Cash Balances ADNIC’s cash balances stood at AED 805.0 million as at March 31st 2017, compared to AED 1.03 billion as at December 31st 2016.

Total Investments Total company investments including cash in time deposits, bank accounts and investment properties increased by 2.4% to AED 3.22 billion as at 31st March 2017, compared to AED 3.14 billion as at December 31st 2016.

Total Assets The total assets of the company increased by 9.3% to AED 7.09 billion as at 31st March 2017, compared to AED 6.49 billion as at December 31st 2016.

Shareholders’ Equity The Shareholders’ Equity position increased to AED 1.79 billion as at 31st March 2017, compared to AED 1.77 billion as at December 31st 2016.

Ahmad Idris, CEO of ADNIC said: “ADNIC’s growth in profitability is a testament to our successful business model and our agile strategy. Our selective approach to underwriting has resulted in a modest increase in premium for the period, but has continued to boost the overall capitalization of the company and the performance of our portfolio. I remain confident in the company’s ability to provide high quality service to our valued clients.”

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Experts Discuss Technology and Media at Al Jazeera Summit

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  • Technology and media confluence sets #AJTechSummit trending on social media

Held under the patronage of His Excellency Sheikh Hamad bin Thamer Al-Thani, Chairman of Al Jazeera Media Network, AJMN’s “Future of Media – Leaders’ Summit” kicked off today at the Ritz Carlton Hotel in Doha with international broadcast industry leaders, CIOs, ICT professionals and media experts discussing how business and innovation are affecting the future of media. The Summit is the first of its kind in the region, on the model of similar events held in the Netherlands and Las Vegas.

Keynote speaker Paul Lee, Partner and Global Head of Research for the technology, media, and telecommunications (TMT) industry at Deloitte, presented research about the ways digital and traditional media are complementing each other. “Digital transformation will never end, but it doesn’t need to be zero-sum disruption,” Lee said. “It doesn’t have to be them versus us; it can be them and us.”

Lee’s speech was followed by a panel discussion on how media organisations are adapting to digital transformation.

Al Jazeera’s Mohamed Abuagla, CIO/CTO of Al Jazeer Media Network, presented on how the organisation has constantly adapted to changing technology over its 20-year history. “Transformation has to be holistic, involving people, processes and technology,” he said. “To become more transformative, you need to become a service provider.”

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Standard Chartered launches ‘No.1 Bank’ brand campaign

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  • Campaign showcases recent achievements, reiterating capabilities and commitment to supporting the growth of the Africa and Middle East region

Standard Chartered Bank today announced the launch of its “No.1 Bank: power your ambitions” campaign to highlight its recent achievements and reiterate its commitment to the Africa and Middle East (AME) region.

Standard Chartered’s domination of awards is backed by the wide-range of world-class products and services for personal and business customers across the region. From financing major energy, telecoms, mining and infrastructure projects to growing businesses and building communities, Standard Chartered’s No 1 position is well-established.

The ‘No.1 Bank’ campaign reiterates the Bank’s top position across its diverse markets which include Project Finance, Debt Capital Markets, Wealth Management, Digital, Private Banking and Islamic Banking. With these awards, Standard Chartered continues to be a trusted advisor in the region, and the local communities’ international Bank of Choice.

Selected recent awards backing Standard Chartered’s leading position include:

  • Global Finance – Best Regional Consumer Digital Bank for Middle East & Africa 2016 for the fifth consecutive year – The Bank announced a suite of cutting-edge fingerprint and voice biometric technologies for clients to securely access their bank account balances, cards and investments using their unique fingerprint or voice as identifiers. Reaching more than 2 million clients, this is the most extensive roll-out of fingerprint biometric technology by any international bank and a first in most markets.
  • Project Finance InternationalMiddle East & Africa Power Deal of the Year 2016 – Hassyan Energy. Hassyan Coal IPP (“Hassyan”) consists of financing the development, construction, operation and maintenance of an ultra-supercritical green-field coal fired power plant. Standard Chartered was the Structuring Bank and Mandated Lead Arranger, Documentation Bank, and Hedging Bank.This represents the first transaction of the Silk Road Fund (as an equity and debt provider) in the Middle East as part of the “One Belt One Road Initiative.”
  • Islamic Finance News – Real Estate deal of the year 2016 – Emaar Properties USD 750M Sukuk. Standard Chartered acted as the Sole Global Coordinator and Joint Lead Manager on the deal. The deal bears the lowest coupon ever achieved for a 10-year international Sukukby a UAE corporate issuer as well as the longest dated senior Sukuk from the MENA region in 2016.
  • EuromoneyBest Private Banking Services in Africa 2017 – The survey reflects feedback from industry peers and competitors, making this a significant win and recognition of Standard Chartered’s Private Banking brand and capabilities
  • On the back of its “Here for Africa” campaign launched last year, this new campaign will showcase the Bank’s heightened focus on the wider African and Middle East region, seeking to contribute to the region’s growth by growing its Retail, Corporate, Institutional and Commercial segments, whilst enhancing its digital capabilities.

Sunil Kaushal, the Regional CEO of Africa & Middle East said:“2016 saw a turnaround performance for our AME business despite the diverse set of challenges faced across the region. Our in-depth local knowledge and extensive global expertise has enabled us to effectively demonstrate our position of strength in delivering our client needs.

Backed by market recognition for our recent achievements, the No. 1 campaign reiterates our commitment in staying No. 1 in AME to our staff, clients and the local communities where we operate. To maintain our leadership position in the AME, through this campaign, we hope to demonstrate our drive and commitment in providing award winning banking solutions, strategic advisory services and funding for our corporate clients through our unique global footprint.”

The ‘No.1’ Bank campaign encompasses above the-line-visuals, a television campaign as well as tailored sponsorships, client initiatives and focused events which promote the Bank’s regional capabilities. The extended reach of the campaign means audiences across 25 Africa and Middle East markets and across the Bank’s footprint.

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Geo-Chem Middle East opens region’s first Consumer Goods laboratory in Dubai

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  • New investment supports the preparations for Expo 2020 Dubai by assuring high quality testing solutions for textiles, leather, home furnishings, toys and electronic goods
  • First of its kind facility helps protect the best interests of customers by ensuring the highest quality standards of consumer products

Geo-Chem Middle East, one of the largest independent inspecting and testing companies in the region, today inaugurated the Middle East’s first comprehensive Consumer Goods Laboratory at a state-of-the-art premise in Dubai Investment Park.

The new facility offers an unmatched breadth of expertise in quality testing of textile and leather products, home furnishings, toys and electronic goods, among others, to ensure that every product that reaches the customers meet the highest standards of quality specified by the government authorities.

Inaugurating the facility, Rajiv Bahl, Managing Director of Geo-Chem Middle East, said: “The new laboratory marks our expansion into consumer goods testing services through a dedicated facility that will assure the highest standards of quality for customers. Our goal is to provide the comprehensive suite of testing services in Dubai for our customers from across the region.”

Pradeep Gopal, Executive Director of Geo-Chem Middle East, said the laboratory brings all consumer goods testing under one roof. “With this lab, we are now offering the entire portfolio of testing services, and establishing ourselves as a one-stop hub for all testing and inspection services in the region.”

With the Consumer Product Services Lab, Geo-Chem is supporting the preparations for Expo 2020 Dubai, said Manish Kumar, Global EVP of Geo-Chem CPS Division. “The lab ensures that only products that meet the quality standards mandated by the authorities reach the customers. Further, with the city emerging as a global fashion hub, a world-class testing facility for textiles, leather, footwear and accessories will help establish clear quality credentials for products made in Dubai and exported from here.”

“The facility to test toys is another value-add that our lab provides as it ensures the health and well-being of children. Across the MENA region, governments are focusing on ensuring strict quality standards for customer products. Our state-of-the-art lab is fully equipped to meet these requirements,” added Manish Kumar, who has over 25 years of experience in the global supply chain industry.

Among the customised solutions offered by the lab is La Fit by Geo-Chem, which focuses on pre-production activities for the apparel industry covering proto sample inspection, fit sample review, tech pack creation, size-set sample inspection, pattern making and grading, fabric consumption, muslin sample making, and sample inspections, among others.

In the toys sector, the Consumer Goods Lab undertakes product safety testing, evaluation and quality assurance services including Consumer Product Safety Improvement Act (CPSIA) Testing, juvenile products testing, European Union’s Toy Directive testing, design & evaluation, mock-up sample study, safety & feasibility testing, endurance testing, risk assessment, and loading supervision, among other services.

The Lab also undertakes testing of home furnishings, imitation jewellery, leather & footwear, and hard-lines covering furniture, household, kitchenware, sporting items, personal protection equipment, electrical goods, safety & fire appliances, among others.

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