Leading UK sportswear officially launches in UAE

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Runderwear launch event introduces new sports bra, cushioning socks, tri-suits, crop tops and briefs

Innovative sports underwear brand, Runderwear, has officially launched in the Middle East at a unique celebration at the new floating pool, 50m offshore of Breeze, Club Vista Mare, Palm Jumeirah.

The event saw nine local triathletes from the Dubai sporting community take part in a ‘mini duathlon’ in the newly introduced Runderwear tri-suits, which were not previously available in the UAE.

The other product range introduced to the region at the event was Runderwear sports bras. As the UAE’s population becomes increasingly active – demonstrated clearly by yet another successful Dubai Fitness Challenge – these new products have been a welcome addition to the range of men’s and women’s briefs, crop tops, compression and anti-blister sports socks.

Runderwear co-founder, Richard Edmonds, was in the UAE and welcomed guests to the brand’s first international launch. “We are delighted to have received such a warm welcome from the sporting community in the UAE! As official sponsor for TriDubai and official sports underwear partner for RaceME, we’ve been getting involved in a number of new and already established sporting events including the Cigna Park Runs, the ADCB Zayed Sports City Pink Run, the Dubai Desert Road Run, Pink is Punk, Dubai international Triathlon, TriFest, and the Festival City Half Marathon.

“It’s been incredibly exciting for us to witness the growth of the health & fitness industry across the UAE. We look forward to an active winter season for all across the UAE – with such a wide range of upcoming events, from the Oceanman Dubai World Championships, to the Festival City Santa Run, there really is something for every level of fitness – and we’ll be there to support all the way to the finish line!”

Whilst a limited number of Runderwear products have been available in the UAE and known to the running community for several years, the brand has now made its official launch to the wider sporting community.

The brand is unique in offering a selection of purposefully-engineered underwear to give sports men and women ultimate comfort and performance, whatever the adventure. The 360-degree seamless design technology with functional flat lock edging means absolutely no chafing. At the same time, technical polyamide fabric wicks sweat away from the body quickly, keeping things dry; while the breathable fabric with micro-perforations controls air-flow. The elastane in the design works with the contours of the body, fitting perfectly and staying in place throughout a workout, and the durable non-fading fabric retains its shape and colour wash after wash.

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