iClick Interactive Asia Group Limited (“iClick”) (NASDAQ:ICLK), a leading independent online marketing and data technology platform in China, partnered with Palazzo Versace Dubai (Palazzo Versace), one of Dubai’s leading five-star fashion hotels, to develop a series of successful digital marketing campaigns targeting Chinese overseas travelers which has generated an 8,800% increase in traffic to their website. The heightened brand awareness has enabled Palazzo Versace to achieve a 300% year-over-year increase in business growth.
iClick has partnered with Palazzo Versace since 2017 continuing to help capture a bigger slice of the increasing number of high-spending Chinese travelers visiting Dubai who have an interest in luxury fashion branded hotels. The partnership has yielded significant results by increasing Palazzo Versace’s understanding of who these travelers are, specifically, their dynamics, profiles, key behaviors, how they access information and most importantly, how to effectively reach them.
Through iAudience, iClick’s proprietary marketing intelligence platform that has not only trade connections nurtured over a decade, but is also supported by knowledgeable global and local teams, Palazzo Versace can now reach their audience through China’s most popular digital platforms.
Yan Lee, Chief Product Officer and Head of International at iClick, said, “iClick’s in-depth understanding of Chinese travelers combined with our unrivaled technological ability and strength in executing digital campaigns ensured Palazzo Versace’s marketing messages were delivered by the most effective omnichannel strategy.” He added, “It was a pleasure to partner with Palazzo Versace and rewarding to see that through our support they were able to increase their brand awareness and grow their business in a market that is quite often a challenge for Western brands to penetrate successfully.”
Sandra Tikal, General Manager, Palazzo Versace, said, “I would recommend iClick to any business who is focused on building their consumer base within the Chinese market. Access to a leading platform with such a phenomenal data set, volume of customer profiles and an ability to generate real insight is invaluable.”
iAudience tracks and profiles 750+ million internet users in China to deliver unique insight on the profiles and behaviors of this lucrative group of consumers. iClick also has unrivaled partnerships with Tencent, Baidu, Ctrip and over 2.4 million other Chinese websites and 105,000 mobile apps to help businesses effectively deliver their digital marketing campaigns.Email This Post