Golden Scent adds a fragrant twist to the Black Friday tradition

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In 2018 the Golden Friday offers were 5 times bigger than the previous year

For the third year in a row, Golden Scent, the leading Saudi E-commerce Beauty Platform has celebrated the world-renowned Black Friday tradition with a massive sale across all categories on its online store. Dubbed “Golden Friday”, in a hint to the platform’s brand name, and in tribute to the special value Friday occupies in the traditions of the Arabian region, the once-per-year sale was a tremendous success.

Traffic and app downloads to website and app peaked to unprecedented rates as customers from around the GCC explored the unbeatable offers on fragrances and beauty products on the platform, with regular prices slashed down by up to 70%, matched with opportunities to win valuable prizes over the three-day sale. Perfumes came first in sales, followed closely by makeup, skin and hair care products.

The successful Golden Friday mega sale conducted by Golden Scent reflects the growth of popularity of Black Friday replicas in the region, bearing different color codes for every major retailer. Interest in this mega sale recorded a record-breaking 186% growth in Saudi Arabia, compared to an average global rate of 118%. Around 80% of Saudi nationals today know what Black Friday is, with around 45% of bargain hunters participating in the sale, compared to 35% just last year.

Commenting on the successful sale event, Malik Shehab, CEO of Golden Scent said: “We at Golden Scent always strive to get closer to our customers. The Black Friday shopping event has gained massive popularity in this region for online shopping, where the Perfumes is amongst the most popular categories.”

The massive sale coincided with the inauguration of Golden Scent’s new warehouse in Saudi Arabia, the largest ever for the platform. It also coincided with opening a new logistics center in the UAE to handle the increasing demand from customers around the region. With these steps, Golden Scent did not only assure no delays in delivery of Golden Friday sale items, but also established operations closer to suppliers in the heart of Dubai, the Middle East’s number one hub in the sector.

Black Friday tradition is celebrated by stores and brands around the globe. The massive sale across the region attracts customers and families from all backgrounds and cultures and plays a magic wand trick for sales before the holiday season. Golden Friday is celebrated on every year with huge sales and offers on products in all categories.

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