Expo Centre Sharjah concludes its tour to East Africa with a visit to Kampala

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Expo Centre Sharjah has concluded its participation in the trade mission organized by the Sharjah Chamber of Commerce and Industry to East Africa, with a visit to the Ugandan capital of Kampala, where they reviewed ways to enhance the participation of Ugandan institutions, companies, investors, and businesspeople in the global specialized exhibitions that the centre organizes throughout the year.

The delegation also reviewed the centre’s vital role and its strategic location both regionally and globally, as well as highlighted the most prominent economic and cultural events that it hosts and organizes, including SteelFab, the region’s premier metal working, metal manufacturing and steel fabrication trade show. The 15th edition of SteelFab will be held during January 14-17, and it will be the first major event held at the centre in 2019.

The centre’s delegation, headed by Sultan Shattaf, Director of Business Development and Marketing at Expo Centre Sharjah, held discussions with a number of government agencies responsible for the exhibitions sector, notably the Ugandan Investment Authority, the Private Sector Foundation Uganda (PSFU) and the Uganda National Chamber of Commerce and Industry (UNCCI), as well as a number of representatives of the economic sectors in Uganda, on the prospects of joint cooperation and the facilities and services provided by the Expo Centre Sharjah to exhibitors, investors and visitors, in addition to the possibility of exchanging expertise and best practices in the exhibition industry.

Sultan Shattaf, Director of Business Development and Marketing at Expo Centre Sharjah, highlighted the importance of Expo Centre Sharjah to the Ugandan companies that are looking to enhance their presence in the UAE and the Middle East. He pointed out that the meetings with the Ugandan officials were positive, where they expressed interest in cooperating with Expo Centre Sharjah and in attending the events hosted and organized by the centre, which occupies a prominent status in the exhibitions and conferences industry.

Shattaf added that the participation of the centre’s delegation in the chamber’s trade mission to East Africa comes as part of its new strategic plan for 2018-2022, and as part of its foreign visits agenda, which aims to attract foreign institutions, brands, investors, and businesspeople to Sharjah by building partnerships with prominent organizers of global exhibitions, and by participating in a number of important global events.

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