Enjoy a Taste of Italy at the Speciality Food Festival

in Tourism by
  • Visitors to the Italian Trade Agency’s pavilion can explore authentic, Italian food experiences in three dedicated zones

Thanks to its gourmet products and biodiversity, Italy is one of the leading countries in the agri-food and F&B sector in the UAE and wider gulf region. The excellence of Italian recipes and the quintessential ‘colazione’, the Italian breakfast, with a frothy cappuccino, tasty pastries and sweet croissants, as well as delicious Italian ingredients from pasta, sauces and olive oil to cheese, sweets and coffee, will be available to sample during the 9th edition of the Specialty Food Festival.

From tomorrow until Thursday 1 November, visitors to the gourmet and artisan food event at the Dubai World Trade Centre, can enjoy authentic Italian ingredients and meet the producers in three dedicated zones at the Italian Trade Agency’s pavilion:

  • The Food Lab: Italian chefs will be stirring, whipping and blending the finest Italian ingredients into delicious samples in the custom-made demonstration kitchen. The Food Lab will host cooking shows on each of the three days with resident and visiting chefs performing culinary demonstrations showing visitors how they too can create famous Italian dishes. There will be a calendar full of events, including a one day seminar on the business opportunities in the local food market on Wednesday 31 October at 10:30am.
  • Breakfast Made in Italy: Offering simple, healthy and delicious ingredients, the Breakfast Made in Italy zone will promote the culture, ingredients, appliances and suppliers associated with a traditional Italian breakfast. Italian firms and food producers together with CNA (National Confederation Craft Industries and Small-Medium Enterprises) will be showcasing ingredients and equipment essential for the authentic Italian colazione.
  • Meet the Exhibitors: The Italian Trade Agency pavilion, located at stand C 26 in Hall 3 of the Dubai World Trade Centre, will host 34 Italian exhibitors during the Specialty Food Festival 2018.

Gianpaolo Bruno, Italian Trade Commissioner to the UAE, Oman and Pakistan said, “We are currently experiencing a huge influx of consumers to the Middle East with rapidly expanding cities, important investment opportunities and a growing population. Gulf countries are expected to spend $53.1 billion in 2020 on food imports with UAE food sales projected to reach $16.7 billion, which gives tremendous opportunities for Italian producers.

“In 2017, exports of Italian food products to the UAE were over 300 million euros. There is a growing trend amongst consumers demanding high-quality ingredients and wanting to know the source of their food. We work extensively with the hospitality and retail industries across the region to promote high-quality ingredients from the best Italian producers.”

ITA’s participation in the Speciality Food Festival is part of the Week of the Italian Cuisine in the World, which is taking place in the UAE for the third year in a row. A number of events and activities are being hosted during this extended celebration that started on 25 October lasting for one month until 25 November, to profile the growing number of Italian producers successfully exporting their authentic Italian ingredients to the UAE. The Speciality Food Festival is the gourmet and artisan food event for the Middle East, Africa and South Asia and is back in 2018 for the 9th edition. During the exhibition visitors can source fine foods, witness leading edge cooking techniques, international flavours and modern preparation methods. Please visit the Italian Trade Agency’s pavilion at stand C 26 in Hall 3.

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