The Dubai-based fashion design house ASMARAÏA launched her latest holiday collection entitled Persian Gold coinciding the Al Arabiya Fashion Days in Saltykov-Chertkov Mansion, Moscow. The designer of the brand —Miss ASMARAÏA, tagged as the Middle East’s Mysterious Fashion Empress for her enigmatic, bewildering, peculiar, eccentric and quirky interpretation on classic Middle Eastern fashion, wows the crowd with the presentation of her 21-piece collection with extensive palette of silhouettes and designs — rich flying robes, delicate and flowing shirt-dresses, laconic cocoon-dresses, royal trains, wide sleeves and extremely relevant immaculate cutouts paying homage to the fashion culture and traditions of the Middle East.
Commenting on her latest collection, Miss ASMARAÏA, Founder and Creative Director of the label said, “I love Arab tradition and modernity combined for the collection. I used precious shades of white, pink and gold colors to reveal all the wealth in the texture of chiffon, jacquard and silk, velvet, organza and knitwear. I added an impressive decoration with variety and complexity – shining stones, delicate mesh and lace, fringe and thin chains, and to make the images look even richer, a golden lining is used on flowing dresses.”
ASMARAÏA launched her very first collection last May 2018 in Dubai during the Arab Fashion Week held at Queen Elizabeth 2 entitled #mydubai. The brand created a phenomenal success among customers from the region with its combination of reverence and respect for tradition with modern luxurious fabrics.
“The brand is positioned to bring traditional Middle Eastern values, culture and tradition applicable to the modern world that we are currently living in. I have adjusted the use of fabrics, designs, cuts and durability on how a modern Arabian woman is living their lives. I want my pieces to be part of their lifestyle, something wearable, not just a one-off, show-off dresses.” added ASMARAÏA.
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