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D-Link Introduces New Long-Range Wireless AC Outdoor Bridge

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The next-generation DAP-F37xx series offers unparalleled outdoor wireless broadband using industry-leading core technologies.

D-Link Corporation, the global leader in connectivity solutions for small, medium and large enterprise business networking, has announced the availability of its next-generation long-range outdoor wireless PTP and PTMP Bridge products, the DAP-F37xx series.

Customers can now enjoy powerful wireless broadband access and transmission in this new generation of 802.11ac 2×2 bridge for outdoor applications. The series comes with built-in unique VTrans wireless technology, incorporating several industry-leading core technologies such as MIMO-OFDM, TDMA, Beam forming and Auto ACK among others. This guarantees customers with high throughput and reliable wireless signal coverage under any application scenarios.

The DAP-F37xx series offers customers with stable outdoor wireless signal coverage, enabling them to do business seamlessly no matter where they are. With D-Link’s latest launch, users can now take advantage of high-quality and convenient broadband services literally from any mountain top. The design of the products takes fully into account the harsh environment applications that may exist and comply with the IP66 standard, which means that it is totally dust tight. Has full protection against dust and other particulates, including a vacuum seal and tested against continuous airflow with protection against direct high pressure water jets. The products pack in the performance capability of a wireless base station in compact form factors.

And what’s more, it is also equipped with features such as mildew prevention, corrosion protection and lightning resistance, making it ideal to be deployed in even the harshest environments.

Sakkeer Hussain, Director, Sales & Marketing, D-Link MEA, said, “D-Link is committed to serving customers with exceptional quality products and services that make their connected lives easier and faster. The DAP-F37xx series is a result of this promise and takes away all the challenges of wireless broadband when implementing outdoor deployments. The market can continue to expect even more innovations from D-Link in the coming year.”

The series is available in four different models: DAP-F3704-I, DAP-F3711-I, DAP-F3705-N and DAP-F3712-N. They are crafted to effortlessly meet customers’ mid or long-range outdoor bridge requirements in any location.

Key features across all models:

  • VTrans utilize the most advanced technologies.
  • TDMA technology can solve the problems of hidden-node problem in the 802.11 network, improves PTMP performance and wireless bandwidth efficiency and noise immune performance.
  • MIMO can improve wireless transmission rate and signal quality
  • 20/40/80MHz bandwidth configuration allows users to freely choose the right bandwidth
  • Automatic rate adjustment, which can well adapt to changes in quality of the transmission link
  • Free configuration Wi-Fi port for WAN or LAN port
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Hamriyah Free Zone promotes Sharjah Food Park in SIAL Middle East 2019

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  • Hamriyah Free Zone showcases its services at SIAL Middle East 2019

The Hamriyah Free Zone Authority (HFZA) is taking part in the 10th edition of SIAL Middle East 2019 in order to attract more investors from the UAE and beyond.

HFZA will be showcasing a special pavilion that highlights its most competitive services and advantages, including its leading project “Sharjah Food Park”.

The 10th SIAL Middle East kicked off today (Monday) in Abu Dhabi, under the patronage of under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs and Chairman of The Abu Dhabi Agriculture & Food Safety Authority, ADAFSA. It is held under the theme ‘Defining Innovation in the Food, Beverage & Hospitality Industry’.

Attracting companies

“Our participation in SIAL Middle East 2019, which is one of the most important international exhibitions specialized in the food industry; aims to  showcase HFZA’s services and privileges being offered to local and foreign companies operating in the food and beverage industry. We also aim to attract potential companies to invest in Sharjah”, said HE Saud Salim Al Mazrouei, Director of HFZA.

Al Mazrouei added: “We are very keen to attend major international events to shed light on HFZA, being one of the fastest growing free zones in the Middle East, and to attract investors from all over the world. Besides its leadership and excellence, HFZA offers a wide package of facilities, services, spaces and warehouse solutions for storing foodstuffs, and competitive advantages, all according to the best international practices, and is in line with Sharjah’s economic vision of and the UAE Vision 2021”.

Largest integrated city for food industries

He further stressed that HFZA pays special attention to supporting the food industry, adding: “We have launched mega projects to support this approach, including “Sharjah Food Park”, the region’s first and largest integrated city for food and commercial industries.

“During our participation in SIAL Middle East 2019,  we have dedicated a special stand for “Sharjah Food Park” to attract investors from around the world  and encourage the local business community to expand their business” Al Mazrouei said.

 “Sharjah Food Park” consists of various lands, stores, offices, services and facilities, stretching over an area of more than 11 million square feet. It provides plots of land starting from 2500 square meters, in addition to licenses and major events related to the food industry, as well as accommodation with a capacity of more than 26,000 worker, besides many other value-added services.

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Miral and Warner Bros. To Open World’s First Warner Bros. Hotel on Yas Island, Abu Dhabi in 2021

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The USD 112 million WB Abu Dhabi hotel is now 40% complete and will showcase premium amenities and decor inspired by the Studio’s unparalleled brand portfolio

Miral, Abu Dhabi’s creator of destinations, and Warner Bros. announced today that the world’s first Warner Bros. branded hotel – The WB Abu Dhabi – is currently in development on Yas Island, Abu Dhabi. Set to open in 2021, construction of the USD 112 million hotel is well underway and is now 40% complete

The WB Abu Dhabi will be located adjacent to the award-winning Warner Bros. World Abu Dhabi theme park and is set to be a major addition to Yas Island’s immersive hospitality and leisure attractions. The hotel will introduce a new international benchmark for hospitality experiences, offering Warner Bros. fans the unique opportunity of staying at a WB themed hotel while visiting the Island’s other award-wining entertainment and leisure attractions.

With a design and concept inspired by the world-famous Warner Bros. brand, the hotel will offer premium amenities and deliver an elevated hospitality offering through distinctive experiences for leisure and business travelers.

Commenting on the development, H.E. Mohamed Khalifa Al Mubarak, Chairman of Miral, said; “We are excited to announce the development of the world’s first Warner Bros. themed hotel, here on Yas Island.  This is yet another step in our journey to position Yas Island as one of the top global destinations for entertainment, leisure and business.  Our partnership with Warner Bros. is a unique collaboration that adds another dimension to the outstanding immersive experiences available on Yas Island.”

Pam Lifford, President of Warner Bros. Global Brands and Experiences, commented; “Following the successful debut of Warner Bros. World Abu Dhabi, we are thrilled to expand our presence in the region with the studio’s first-ever branded hotel. This new venture will pay tribute to Warner Bros.’ legacy of rich entertainment, offering fans a unique way to experience their favorite brands and characters.”

The WB Abu Dhabi will feature more than 250 rooms over eight levels, with modern décor that celebrates Warner Bros.’ extensive film and television library. The property’s contemporary design will also include signature WB restaurants, a premier spa and fitness club, and a shaded rooftop pool where guests can take in Yas Island’s distinctive skyline.

The hotel will provide families with a range of leisure amenities, including a child-friendly pool as well as indoor and outdoor Kid’s Club options. While appealing to families, the hotel will also incorporate all the facilities that a broad spectrum of business and leisure guests could need, including a large ballroom, a range of high quality and adaptable meeting rooms, and a fully equipped fitness center and beauty parlor.

The WB Abu Dhabi, which is under license from Warner Bros. Consumer Products, hotel will complement Miral’s rapidly growing portfolio of unique entertainment and leisure attractions across one of the top global destinations, Yas Island in Abu Dhabi.

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Pakistan Property Show concludes at Dubai World Trade Centre, attracts more than 20,000 visitors

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The Pakistan Property Show (PPS) 2019, organised by Pakistan’s largest property portal Zameen.com, successfully concluded at the Dubai World Trade Centre in Dubai on Friday.

His Excellency Amjad Ahmad Ali, Consul General of Pakistan in UAE, graced the occasion as special guest on its second and last day.

A total of 64 exhibitors offered property options from Pakistan’s most important cities, including Karachi, Lahore, Islamabad, Multan, Peshawar, Murree, Faisalabad, Gujranwala, Raheem Yar Khan, Gwadar, which attracted more than 20,000 visitors.

For the first time, this year the government of Pakistan also participated in PPS. On the directions of Prime Minister Imran Khan, the Privatisation Commission of Pakistan has been tasked with engaging the expatriate community in an effort to find buyers for dead-weight government properties.

“Such events provide the ideal opportunity to engage with overseas Pakistanis because of their phenomenal outreach,” said Iftikhar Hussain Naqvi, director general of the privatisation commission.

This was the third annual edition of PPS, which is arranged by Zameen.com. The previous two editions generated a combined audience of more than 31,000.

PPS 2019 was earlier inaugurated by His Excellency Marwan Ahmed bin Ghalita, CEO of Real Estate Regulatory Agency (RERA), Dubai.

Prominent media persons, including Moeed Pirzada, Waseem Badami and Mansoor Ali Khan, also attended the event and interacted with exhibitors.

Speaking to the press, CEO of Zameen.com Zeeshan Ali Khan said, “The success of Pakistan Property Show is in fact the success of UAE based Pakistanis, whose participation generates an invaluable inflow of foreign exchange to Pakistan.”

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Emirates Diplomatic Academy to Host First Economic Diplomacy Seminar for UAE, Saudi Arabia

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Two-day event to feature impressive line-up of experts, economists, diplomats, academics

Seminar to highlight role of ministries of foreign affairs, embassies, diplomatic missions in economic diplomacy

For the first time in the UAE, the Emirates Diplomatic Academy (EDA) will host the Economic Diplomacy Seminar for the UAE and Saudi Arabia, aimed at strengthening the economic might of the two nations.

Held in partnership with Prince Saud Al-Faisal Institute of Diplomatic Studies, the crucial event will seek to support UAE and Saudi entities in foreign markets, evaluate the level of global integration of their economies and promote the attraction of foreign direct investments (FDI) to support job creation in the two countries.

Dr Mariam Ibrahim Al Mahmoud, Acting Deputy Director General of EDA, said: “The UAE and Saudi Arabia have many common interests. They both view economic prosperity as a top priority, and share a vision to develop a knowledge economy and gradually increase the contribution of non-oil sectors to the GDP by 2030. In this context, we are proud to organise the first Economic Diplomacy Seminar for the two countries. The goal of this significant event is to boost the economic power of our nations.”

She added: “In the current changing world order, economic diplomacy is crucial to wielding influence and to growth. I am confident that our distinguished panel of experts will propose pivotal ideas to help overcome global economic challenges.”

The event will feature an impressive line-up of experts, economists, diplomats and academics. Participants will predominantly focus on the vital roles that ministries of foreign affairs and embassies play in economic diplomacy.

His Excellency Dr Abdullah Al Salamah, Director General of Prince Saud Al-Faisal Institute of Diplomatic Studies, said: “A deep-seated cognition of economic and commercial diplomatic skills, as well as know-how of international organisations, global economic and trade changes, and opportunities and challenges, are key strengths in diplomatic work today. This includes a comprehensive understanding of the vital roles of embassies and diplomatic missions in protecting national interests, promoting investments, and accessing new markets.”

Dr Al Salamah added: “As our countries move towards a more diversified economy, it is crucial to bring together domain experts and diplomats, in order to gain a deeper insight into the various challenges, while also ensuring the effectiveness of diplomatic performances.”

Set to run at Four Seasons Hotel Abu Dhabi from 8 to 9 December, the much-anticipated seminar will highlight the UAE’s and Saudi Arabia’s economic prospects, as well as the importance of diplomatic missions in achieving the objectives of the two nations. Experts will also discuss the current and future trends in the regional and global markets, including geopolitical risks and climate change, and their impact on the world economy.

Furthermore, the seminar will examine the statistics and prospects of FDI in the UAE and Saudi Arabia, as well as review proposals of policies for diplomatic missions, aimed at driving development programmes and initiatives.

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WHISPER’s customizable mattress is the perfect choice for couples who can’t agree on how firm their mattress should be

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Studies reveal lack of sleep can impact relationships

It’s a fact – most couples disagree on how firm their mattress should be.  He may like a really firm bed; she, on the other hand, may prefer something on the softer side.  If finding the perfect bed is a tough enough task for a sole sleeper, then choosing the best mattress for a couple with mismatched preferences is double as hard.  Well, think again.

WHISPER, the UAE’s mattress e-commerce pioneer, has this sorted out.  Taking innovative engineering and design to the next level, WHISPER developed its mattresses with customizable firmness.  The WHISPER mattress features a modular design that allows a sleeper to flip the DNA core foam on his/her side of the bed to make it firmer or softer.  With adjustable individual firmness on each side, WHISPER customers get two firmness options in a single mattress.

“If you and your partner still can’t come to an agreement on a mattress feel, then WHISPER is the perfect choice for you,” Dominik Zunkovic, Founder of WHISPER, said. “Our larger mattresses contain two separate DNA cores so partners can adjust their own side independently of the other.  All you have to do is find the zipper at the head of the mattress, then unzip the entire top cover, which also has our patented Quantum foam inside. Now, you will see the DNA core inside, which is covered by a white fabric. The WHISPER mattress comes with the soft side up by default. If this setting is too soft for you, you just need to flip the DNA core, which has a firmer green foam on the bottom. With the green foam now facing up, zip up the cover again, and voila, your WHISPER mattress is now firmer.”

Not only will couples find exceptional value in WHISPER offering a tailored approach to beds for two, the brand’s breakthrough innovation – the open-cell Quantum foam – is an industry-leading feature that makes WHISPER mattress truly stand out in the market.  Highly sensitive and responsive, Quantum foam cradles the sleeper, adapting to the shape of his body to provide pressure point relief and complete contouring comfort.  Unlike memory foam, Quantum foam is an open-cell foam that is breathable, allowing heat and sweat to dissipate for a cosy and comfortable sleep throughout the night.

While several studies have already established the link between poor slumber and a variety of health problems, experts are increasingly shedding light on how sleep loss is also impacting relationships.  A UC Berkeley research published in the Social Psychological and Personality Science Journal has found that people are much more likely to lash out at their romantic partners over relationship conflicts after a bad night’s sleep.  Another study published in the National Center for Biotechnology Information (NCBI) revealed that sleep issues and relationship problems tend to occur simultaneously.

“Missing out on deep, relaxing sleep can create an invisible divide between you and your partner, as well as impact your health. While small doses of compromises can be a good thing in any relationship, sleep is that one thing we should never compromise.  When you sleep better, you wake up refreshed and energized to take on the day.  You live better and you are at your best self, whether as a partner, an office colleague and so on.  This is why sleep is more paramount to your relationships than you think,” Dominik commented.

WHISPER, borne out by decades of research from professional sleepers and material engineers, has successfully been leading the charge in mattress innovation.  Using the perfect blend of modern technology and high-quality materials, the company has been consistently delivering on its promise of cooler,cleaner, pain-free and more supportive sleep without fail.

In addition to the customizable DNA core and open-cell Quantum Foam, WHISPER also uses thermoregulating fabric in its mattress, which further ensures the optimal temperature for a good night’s sleep.  The mattress also boasts WHISPER’s silver technology, that is, it is made with real silver, which helps eliminate bacteria and microbes, prevents dust mites as well as gets rid of odours.  The brand’s Original Premium Mattress features its patented Silver Shield Technology to prevent EMF sleep disturbance.

On top of all these, WHISPER offers a 100-night risk-free sleep trial with money back guarantee.  The mattress also comes with a 12-year warranty for complete customer satisfaction.

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Esharah highlights Security Solutions at Crime Prevention International Conference

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Esharah Etisalat Security Solutions, experts in the field of wired and wireless Telecom Networks (TETRA & Public Safety LTE), and Security Solutions, will be showcasing their latest and innovative products designed for urban safety at the Crime Prevention International Conference (CPIC), taking place at 9th and 10th of December at the InterContinental – Festival City, Dubai.

The company will be showcasing the latest drone technology, a control room utilizing CAD technology; and Avigilon live PRO cameras equipped with multi sensors showing the appearance search feature supported by Artificial Intelligence (AI). Esharah will also be displaying the Avigilon Control Centre, their latest and most advanced version of Control Centre video management software which is designed to revolutionize how users interact with and gain situational awareness from their video security systems.

Esharah will also present CAD technology at their stand which can be used to record incidents. CAD technology, which typically consists of a suite of software packages used to initiate public safety calls for service, dispatch, and maintain the status of responding resources in the field, will be presented at the event through interactive demos highlighting incident management systems, crisis and mission management, resource management, mass notification system decentralized mobile center, tactical GIS system, dashboard supervision and reporting, machine learning, artificial intelligence, data acquisition and reporting generation system. CAD reduces response time in critical situations, optimizes assistance, and increases situational awareness.

Esharah’s latest drone technology makes use of Artificial Intelligence to enhance the drone’s capabilities, making them more smart and efficient. Machine learning algorithms play a key role in improving the drones safety, speed and accuracy over time as they are repeatedly exposed to increased data. The drones also have the ability to analyze visual input, in addition to using the input of sensors to add value and process information faster; an element critical in incident response.

“Over the years, the UAE leadership has clearly demonstrated its unwavering commitment to advancing technological innovation with a focus on security. Esharah prides itself in being one of the forerunners in the field, aiming to develop products that ensure a more secure Emirates. CPIC event presents the perfect platform for us to highlight our interests, discuss future needs in the areas of security with key market players, while also promoting our diverse products and solutions. We aim to further initiate more innovative and effective solutions that enhance security measures, to ultimately create a safe connected world aligned with the UAE Vision 2021.” commented Ali Bahlooq, General Manager Esharah Etisalat Security Solutions.

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Australian Defence Force Selects GA-ASI’s MQ-9B for Project Air 7003

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General Atomics Aeronautical Systems, Inc. (GA-ASI), the world’s leading manufacturer of Remotely Piloted Aircraft Systems (RPAS), has been advised that the Australian Government has selected GA-ASI’s MQ-9B SkyGuardian® variant to provide the Armed RPAS for the Australian Defence Force (ADF) under Project Air 7003. This follows the Government’s announcement in November 2018 that GA-ASI would provide Armed RPAS to the ADF. The ADF expects to take first delivery in the early 2020s.

 “We have worked closely with the ADF to determine the right RPAS to meet their needs,” said Linden Blue, CEO, GA-ASI. “MQ-9B will provide the all-weather, multi-mission support, and interoperability that the ADF requires. We look forward to working closely with our Australian industry partners to provide a highly capable RPAS to the ADF, while creating high-tech jobs in Australia.”

The ADF joins other top-tier military forces in choosing a GA-ASI RPAS because of its proven multi-role combat performance. MQ-9B is part of GA-ASI’s Predator® series of RPAS, which is the world’s most trusted and capable armed Medium-altitude, Long-endurance (MALE) RPAS, and hails from a family of aircraft that has flown more than six million flight hours.

The UK Royal Air Force (RAF) is acquiring the MQ-9B as part of its Protector RG Mk1 program and is scheduled for first delivery in the early 2020s. The Government of Belgium has approved Belgian Defense to negotiate for the acquisition of MQ-9B to meet the nation’s RPA requirements.

MQ-9B development is the result of a five-year, company funded program to deliver an unmanned aircraft system to meet the stringent airworthiness type-certification requirements of NATO and civil aviation authorities throughout the world. MQ-9B is provisioned for the GA-ASI-developed Detect and Avoid (DAA) system, which consists of air-to-air radar, Traffic alert and Collision Avoidance System (TCAS II), and Automatic Dependent Surveillance-Broadcast (ADS-B). The MQ-9B is built for all-weather performance with lightning protection, damage tolerance, and de-icing system.

GA-ASI announced its intention to offer a MALE RPAS to the ADF during AVALON 2017 with the launch of Team Reaper Australia, a robust group of Australian industry partners. The team currently consists of ten world-class Australian companies providing a range of innovative sensor, communication, manufacturing and life-cycle support capabilities including Cobham (lead industry partner), CAE, Raytheon, Flight Data Systems, TAE Aerospace, Quickstep, AirSpeed, Collins Aerospace, Ultra, and SentientVision.

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FLIR Wins U.S. Army Heavyweight Robot Contract Worth Up to $109M

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Common Robotic System-Heavy (CRS-H) Program Gives Soldiers an Advanced Robot for Explosive Ordnance Disposal and Other Dangerous Tasks

FLIR Systems, Inc. (NASDAQ: FLIR) announced that its Kobra robot has been chosen for the United States (U.S.) Army’s Common Robotic System-Heavy (CRS-H) program. The five-year production contract to build upwards of 350 unmanned ground vehicles (UGVs) is worth up to $109 million.

The CRS-H program will give the Army a ‘program of record’ to build and sustain a fleet of large UGVs for years to come. The CRS-H platform calls for a robot weighing up to 700 pounds. Army Explosive Ordnance Disposal (EOD) units will use the system to perform a range of missions, such as disarming vehicle-borne improvised explosive devices (VBIEDs), unexploded ordnance, or related heavy-duty tasks. A variety of sensors and payloads also can be added to the UGV to support other missions.

“We are pleased to be selected for the U.S. Army’s CRS-H program and deliver lifesaving robotic technology to our soldiers,” said Jim Cannon, president and CEO at FLIR. “This award exemplifies why we acquired Endeavor Robotics earlier this year — to capture strategic programs of record that enable us to integrate advanced solutions for the warfighter, give us the fuel to grow our business, and strengthen our position as a leader in unmanned systems.”

Over several months and two rounds of testing, the Army compared the FLIR Kobra with other vendor systems. Entrants were evaluated on robot reliability, maneuverability, and usability, among other factors before Kobra was selected as the winner. Previously, in 2017 the Army chose FLIR’s legacy business, Endeavor Robotics, as its medium-sized UGV provider through the Man Transportable Robotic System Increment II (MTRS Inc II) contract. FLIR is delivering its Centaur™ UGV under this on-going program.

“Our CRS-H platform will give soldiers a powerful, extremely mobile, yet highly transportable UGV, ready to deploy at a moment’s notice to keep them out of harm’s way,” said David Ray, president of the Government and Defense Business Unit at FLIR. “This win is a testament to our employees who’ve designed such an advanced, multi-mission UGV. We look forward to working with the Army to get this robot into the field and deployed with our warfighters.”

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Masrouji introduces Alfaparf Milano’s latest range of professional hair colouring in the UAE

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Beauty trainers and professionals hosts interactive workshops and educational sessions on hair colouring & styling

Masrouji, distinguished distributors of reputed professional haircare brands across the Middle East introduced exciting new lines of premium quality products from Alfaparf Milano.

The new product lines were unveiled at its exclusive showcase events organized in Shangri-La Hotel, Dubai and Radisson Blu Hotel, Al Ain. Some of the most respected experts and specialists within the professional beauty industry, including fashion and beauty enthusiasts, salon owners, hairdressers and influencers attended the events.

Guests had the chance to meet internationally acclaimed hair expert and Alfaparf Milano’s global trainer Kenneth Frost as well as participate in workshops led by Masrouji’s hair care educator Natalia Tsishkevich, who imparted their extensive knowledge on hair styling and coloring.

Alfaparf Milano the #1 Italian brand in the hair salon industry worldwide and also a part of the Alfaparf Group – a leading Italian multinational manufacturer of professional, high-performance, premium hair color, hair care and styling products, was the highlight of the show.

Alfaparf Milano’s new range of products that went on display included:

  • Elegant LEONARDO Line (new hair color collection featuring six new shades inspired by Leonardo da Vinci Renaissance theme);
  • The delicate Semi Di Lino scalp line (covering energizing, balancing, purifying, and calming micellar shampoo lines, rebalance exfoliating scrub, calming and energizing tonics as well as energizing lotion forming the updated line with an improved formula for solving scalp problems; the unique ingredient composition contains a macrobiotic system based on pre- and probiotics);
  • Vibrant BB Bleach free style powder (bleaching line for stylists who like painting and creativity on hair to make their own patterns. This product is perfect for free hands techniques like balayage, ombré and hair highlights. BB powder has Bi-Bond reconstruction complex with innovative ingredients which help protect and at the same straighten the hair during bleaching).

Favored by professionals, celebrities and end users alike, Alfaparf Milano’s lines is the result of the research, thorough testing, collaboration with international hair stylists designed to completely transform the look of the hair without compromising the quality and safety of the hair fiber. Hair care products are designed for both normal as well as color treated hair and leading to instantaneous shine, from shampoo to styling.

Hosted under the umbrella of the newly launched professional training academy MASTERY that serves as an educational hub and learning platform for beauty professionals, the events featured a series of educational workshops, a catwalk and video presentations demonstrating the exquisitely remarkable premium “Parallel Universe Collection” cut, styled and colored by Masrouji and Alfaparf Milano experts. The event also included interactive sessions with attendees bringing the genuine art of hairstyling to life.

Dr. Peter Rostom, Regional Manager MENA, Masrouji said, “We’re excited to introduce a new collection that stays true to its brand philosophy. At Masrouji, we are committed to the development of the professional beauty community and in bringing the latest and highly sought after professional hair products to our customers. For this purpose, we’ve just launched MASTERY – Masrouji’s professional training academy for beauty to support specialists with professional advice, practical workshops and training to help them develop new skills to grow a successful business in the beauty industry”.

We consider ourselves to be the go-to destination for professional advice and highly desired and premium quality hair care products, and it was a great opportunity to organize these first series of events and showcase Alfaparf Milano to the customers in the UAE,” added Dr. Rostom.

Masrouji will be hosting a series of exciting events in 2020 focused on professional training & development, introduction of innovative beauty products and demonstration of trendy hairstyling and coloring techniques.

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