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SIBF 2018 Invites Young Visitors to the Wondrous Land of Edutainment

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934 children’s activities curated over the 11-day event

 

Running from October 31st to November 10th, 2018, the 37th edition of Sharjah International Book Fair (SIBF) will offer a blend of cultural, educational and entertainment activities. The fair will curate 934 children’s activities, with 44 guests from 12 countries, namely; the UAE, Japan, Belarus, Ukraine, Kuwait, UK, Jordan, Syria, Italy, Australia, Singapore, and Lebanon.

The audience will enjoy a selection of children’s theatrical performances, plays, and shows that are inspired by fairytales and classics that appeals to all. The event will also curate a series of workshops and engaging sessions conducted by a host of artists and designers.

Children’s plays include ‘Little Red Riding Hood’ and the ‘King of Lions’ which is inspired by Disney’s film of the same title. An adventure-packed play and one of the most important works of American Broadway Theatre titled, ‘Tomorrow’ will also be performed.

The mesmerizing culture of Japan can be experienced firsthand at SIBF with a ninja experience facility, Ninja_Do. The audience will also enjoy the ‘Amazing Lights’ show that blends the techniques of performing arts with acting talents, and unique customs with modern technology.

The audience will enjoy the ‘3D e-Nova’ show, a virtual experience in creative designing by 3D printers. It blends book and technology and builds a community of innovative minds. In a workshop titled ‘Live Cartoons’, children will learn how to draw vibrant cartoon characters, while at the ‘3D Drawing’ workshop, they will explore new inventions that make our lives easier.

The kids will learn how to draw and paint flowers with water colours at a workshop titled ‘Bubble Painting’. They will learn how to make exquisite handmade mini notebook with Japanese miniature book artist, Miyako Akai. She has a Ph.D. from Toyohashi University of Technology and is a three-time winner of the Miniature Book Society (MBS) Award 2006, 2007 and 2016. MBS Award is an international competition held annually in the USA, for books that meet the MBS definition of a miniature book, i.e., the dimension must not exceed three inches (76.2 mm). Miyako Akai wrote three books on creating miniature handmade book-binding.

The youngsters will also learn how to draw animals with Japanese graphic designer and illustrator, Tomoko Inaba. Working with many magazines, books, advertisements, package designs, and shop window decorations, she was a winner of Bologna Children’s Book Fair’s illustration competition.

Duo Nadia Antonillo and Paulo Gezli will participate in children’s activities as well. They took part in many international events, such as the Sound Design Festival in Hamamatsu, Japan; the Italian Cultural Institute of Athens (Instituto Italiano di Cultura); Galerie Tanit as well as Belle Centre in Beirut, Lebanon; Art Bahrain Across Borders (ArtBAB); Usina del Arte in Buenos Aires, Argentine, and National Gallery of Bologna (Pinacoteca Nazionale di Bologna) in Italy.

The 37th edition of SIBF features a fully integrated cultural programme that includes an array of literary and intellectual seminars, discussion panels, reading sessions, poetry evenings, and book signing ceremonies.

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Cinematic Panel Discussions with International Industry Experts at SICFF 2018

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The sixth edition of the Sharjah International Children’s Film Festival (SICFF 2018) will be hosting six panel discussions for the first time in the history of the festival, featuring internationally acclaimed industry experts and professionals, where issues of refugees and the role of cinema in shaping public opinion will be taking center stage.

The sessions will take place from October 14th until 19th during the festival, organized by FUNN – Sharjah Media Arts for Youth and Children at the Al Jawaher Reception and Convention Centre (JRCC) with the sole aim of expanding children’s knowledge and enriching their cinematic culture.

SICFF 2018 seeks to inspire youngsters to learn more about cutting-edge art forms and technologies used in filmmaking as well as to impart knowledge and skills for children and young adults in the UAE.

A session titled “Empowering Talent’ will be conducted by members of the SICFF’s jury panels, which includes a plethora of renowned Arab and international filmmakers and actors, as well as directors of films competing for the SICFF Awards.

The panelists will touch upon the fundamentals of the movie industry and address challenges facing talented people. They will address the use of modern technologies to develop content that can communicate messages that the talents want to exude, among other topics.

The panel discussion titled ‘Disney World between Past and Present’ will be conducted by Brian Ferguson, an animator from Walt Disney Animation Studios, who will brief the audience about ‘The Lion King’, one of the most important animation films he worked on.

Sharing his personal experience, Ferguson will talk about the different steps in animation, from conception to the release. He will also discuss about his work at Disney, as well as how can such films contribute to creating new perceptions and influence people worldwide. Ferguson will talk about “The Lion King’s main character and the major characteristics that attracted him to work on this film. He will illustrate for the audience how this film succeeded in capturing children’s attention.

The ‘Filmmaking with Refugees’ panel will bring together Lebanese filmmaker Diaa Mulaeb and animation artist Simon Medard from Camera-etc animation studio who will highlight the role of films in documenting the plight of refugees as well as raising understanding and awareness of the refugee crisis.

The panel will shed light on how cinema can be used as a powerful advocacy tool when it comes to the issues of refugees and what tools are needed to exemplify the plight and suffering of refugees through the silver screen. The session will also answer questions about how cinema shapes public consensus on advocating humanitarian issues.

Another session titled ‘Films Inspired by Refugee’ Stories’ will screen a selection of short films based on true stories of refugee children across various countries such as Syria, Lebanon, Egypt, Jordan, Sudan, and Ethiopia. Some of these films have been directed by filmmakers with support from UNICEF and UNHCR, while some others have been directed by refugee children themselves.

The audience can immerse in discussions about the ‘Cinema between Past and Present” session, which will engage Bahraini Jury members, including author Hamad Al Shehabi, filmmaker Mohammed Ibrahim and movie critic Mansura Abdul Amir. They will highlight the most important transformations experienced via films throughout history. Panelists will address the development of the movie industry in terms of the evolution of technology, as well as the cultural content of films across generations.

Emirati actor-filmmaker Abdullah Al Humairi will present the ‘Film Industry in the Times of Social Media’ during which he will highlight the impact of social media on cinema and the challenges in filmmaking via social media channels which attracts many young people and movie enthusiasts from the Arab region and entire world. The session will address its positive and negative effects and how by the utilizing social media we can improve the content of films and nurture a generation of inspiring filmmakers.

The panel discussions will be open to the Children’s Jury, which includes 49 children and young adults, who have been selected to participate in the discussion. Thus, establishing a platform that allows them to practice critical analysis of films. The children will be trained to select the winners of the ‘Best Child-Made Film’ competition.

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O Boticário produces Malbec Signature perfume for UAE market

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Brazilian fragrance brand especially creates a premium product with Oud to target Arab customers

The world-renowned Brazilian fragrance brand O Boticário is proud to introduce Malbec Signature, the first upper premium fragrance of Malbec’s portfolio made with the rare Oud, in the UAE market.

O Boticário is the largest fragrance player in Brazil and has more than 4,000 stores across the globe. Today, it is the most beloved beauty brand in Brazil with a complete portfolio. Among them, Malbec stands out as the best-selling fragrance in the country.

A few weeks ago, O Boticário opened its first international Amphora concept store at City Centre Mirdif, Dubai, along with its Dubai-based partner Millennial Capital. Malbec Signature is available at the Dubai outlet, with limited stock.

O Boticário especially created Malbec Signature for the UAE market because this premium launch will deliver a product that is connected with local consumers’ preferences as they are passionate about the fragrances mixed with Oud.

“We believe the understanding of perfume and its use is highly evolved and very unique to Arabic culture and that’s the reason we are especially introducing Malbec Signature for the UAE market. We hope the people with a passion for Oud will love this new and unique fragrance. Malbec Signature, appealing to men with a vintage taste, is part of our commitment to this market,” said André Farber, Vice President of Business and Franchises at O Boticário.

The first Eau de parfum (EDP) of Malbec was born from the exclusive combination of the essence of Malbec grapes with one of the most valuable ingredients of perfumery: Oud wood. The result is a woody fragrance with unique sophistication.

Like all products of Malbec Portfolio, the Malbec Signature has as its main ingredient Malbec´s grapes essence and it is macerated in French oak barrels, such as the original Malbec. O Boticário was the first company in the world to use this type of ingredient in perfumery. Since the creation of Malbec in 2004, it gives a special and exclusive touch to the fragrances of the line.

What distinguishes and elevates Malbec Signature to a higher level of seduction and sophistication is the exclusive Privé Accord that combines the existing Malbec with Oud – an ingredient originating from the Southeast Asia, which is more valuable than gold because it is considered a precious jewel in fine perfumery.

Andreea Danila, Founder and Managing Director of Millennial Capital said, “We are thrilled to have this exclusive woody fragrance for the UAE market. This perfume befits special occasions and those who understand the fine line between high perfumery and one that is designed especially for royalty. We hope that Malbec Signature will be a good addition in the Arab world’s perfumery market.”

According to analysts Euromonitor International, the Beauty and Personal Care market in the Gulf region is set to reach a total value of US$13.662 billion in 2020, up from $ 8.5 billion in 2015. Saudi Arabia and the UAE are set to provide the maximum momentum in this growth surge, with the Saudi Arabian market for Beauty and Personal Care estimated to reach $9.54 billion in 2020 and demand in the UAE set to reach $2.72 billion in the same period.

 

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Dubai Outlet Mall Celebrates the Return of the Biggest Annual Halloween Music Festival with Its Tenants

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Dubai Outlet Mall, the ultimate value shopping destination and division of Al Ahli Holding Group, is delighted to announce its association with Dubai’s largest Halloween themed music festival –  Fiesta De Los Muertos 2018. The mall in partnership with its participating retail tenants will host an exclusive in-store promotion from 10th October to 24th October, where shoppers will stand a chance to win tickets to highly-anticipated music festival.

By spending only AED150 at their favorite stores, shoppers can enter the draw to win tickets to the star studded, full day celebration in Dubai featuring pop phenomenon Nick Jonas headlining the event, Cuban reggaetón group Gente De Zona, American DJ Chantel Jeffries, the UK’s no.1 mariachi band The Mariachis, and British DJ production duo Hollaphonic on the 26th of October.

All participating outlets will be showcased in the main Arena.

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Sharjah’s Girl Child Fund Continues to Strengthen Voices of Young Girls Worldwide

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  • The Big Heart Foundation initiative dedicated to girls has made significant strides within a year  

Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of TBHF:

 “I call upon the global community to rally their efforts to make recourses of education and training for girls accessible to them, enabling them to contribute to building their countries.”

 “Today, we applaud millions of girls worldwide who despite being oppressed and marginalised continue to be sources of energy, power and creativity. To them we want to say that we are walking alongside you…”

Every year since 2012, October 11 is marked by the UN as the International Day of the Girl Child to highlight and address the needs and challenges girls face, while promoting girls’ empowerment and the fulfilment of their human rights. It is a day dedicated to raining global awareness on gender inequality and draw attention to the need for providing girls equal opportunities for a better future.

Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, wife of His Highness the Ruler of Sharjah, Chairperson of The Big Heart Foundation (TBHF), and Eminent Advocate for Refugee Children at the United Nations High Commissioner for Refugees (UNHCR), launched ‘The Girl Child Fund’ last year – the first-of-its-kind in the region – to advocate for the rights of girls worldwide by investing in their skills training and education, and financing projects that seek to promote livelihood activities for young women around the world who are facing crises.

According to a UN workforce forecast for the next decade, 1 billion people including 600 million adolescent girls will be entering the workforce, of which 90 percent will be taken up by the developing nations’ informal sectors that are most prone to low pay and other forms of exploitation. Under its 2018 theme, ‘With Her: A Skilled GirlForce’, the International Day of the Girl Child will begin a year-long journey to unify the efforts of global stakeholders, rights advocates, governments and individuals to ensure girls have the tools and opportunities they need to attain employability skills.

Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness the ruler of Sharjah and Chairperson of TBHF, impressed upon global communitywide efforts to tackle the challenge with the following words: “In an age when workplaces are undergoing constant automation and innovation, there is an even greater need to develop skills of young people, both girls and boys. When we consolidate efforts to prepare them to enter the economy, their work will not only earn them a living but will be instrumental to building peaceful and cohesive communities.”

Sheikha Jawaher added: “Today, we applaud millions of girls worldwide who despite being oppressed and marginalised continue to be sources of energy, power and creativity. To them we want to say that we are walking alongside you and will not cease our efforts till the world becomes a place where every young girl has the opportunities she needs to educate and employ herself, and free her from all forms of abuse and violence. Remembering the UN slogan, ‘No one left behind’, we say that development can be achieved only by ensuring equality of opportunity and respecting human rights.

“I call upon the global community to rally their efforts to make resources of education and training for girls accessible to them, enabling them to contribute to building their countries.”

The Girl Child Fund: Significant strides in empowering girls worldwide  

The launch of the TBHF Girl Child Fund in 2017 is a continuation of Sharjah’s unapparelled efforts to support humanitarian issues globally, and through its regional and international partnerships and initiatives, sheds light on the pressing issue of protecting and advocating for the rights of girls worldwide.

Inspired by the vision of His Highness Sheikh Dr. Sultan bin Muhamad Al Qasimi, Supreme Council Member and Ruler of Sharjah, and the directions of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness, the Girl Child Fund has committed itself to addressing core issues and challenges faced by girls particularly in the MENA region, aiming to ensure that they have access to education, healthcare, food, security and social and psychological support.

The fund’s agenda prioritizes girls’ education and awareness, advocates for the adoption and activation of policies that protects them from being trafficked, married underage and sold to child labour. The Fund has entered into regional and global partnerships to expand the scope of its operations in order to reach the largest possible number of girls.

In January 2018, the TBHF Girl Child Fund collaborated with the Malala Fund and donated USD 760,000 to facilitate the building of a school for over 1,000 girls in Swat Valley – Yousafzai’s home town in Pakistan.

TBHF also partnered with the renowned French jewellery brand, Boucheron, to conduct a silent auction of their ‘Boucheron Ava Nod’ piece, whose proceeds were donated to the Girl Child Fund.

Another collaboration with the Sharjah Guide Girls (SGG)  led to the launch of the ‘Knots of Impact’ campaign,  through which the TBHF Girl Child Fund aims to support girls’ education worldwide by encouraging humanitarian and volunteer work to raise funds to give girls access to education and employment opportunities.

Mariam Al Hammadi, Director of TBHF, said: “Strengthening a culture of peace and tolerance forms the cornerstone of our humanitarian efforts and is in line with the directives of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, one of the most prominent international advocates of the protection and preservation of the rights and opportunities of vulnerable communities, especially women and girls.

“This is because most girls face disadvantage and discrimination on a daily basis, and those living through crises are suffering even more. TBHF, through its Girl Child Fund seeks to make significant strides in our efforts to fulfill girls’ right to education, employment, safety and security, freedom from violence and abuse because these are their human rights, and no one should be in a position to disregard or violate them. By changing their present, we will be changing the future of the world for the better.”

The exceptional achievements of The Big Heart Foundation and its Girl Child Fund with a year have added significant value to humanitarian efforts and relief operations worldwide.

 

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A GREAT INITIATIVE OF TWELVE DAYS ANTI-MEASLES CAMPAIGN BY PUNJAB GOVT. MINISTER HR&MA AIJAZ ALAM

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Provincial Minister for HR& MA Aijaz Alam has said in a statement that it is great initiative by Punjab Government to launch 12-days Anti Measles Campaign in Punjab from Oct.15. He said that hopefully during the campaign 19 million children from the age of 6 months to 7 years of age will be vaccinated against the disease for which 15-thousand teams have been constituted. Aijaz Alam appreciated this great initiative and hoped the people to get benefit from this opportunity by vaccinating their children against measles free of cost. He said that it will prove best way to serve the Humanity.

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Sealine Beach, A Murwab Resort, receives ISO Certification for food safety management

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Sealine Beach, A Murwab Resort, takes pride in announcing that it has recently received the highest global standards – International Standards Organization (ISO) certification – from Bureau Veritas Company. This move holds utmost significance as Qatar is about to host FIFA World Cup in 2022.

ISO 22000:2018 sets out the requirements for a food safety management system and can be certified to. It maps out what an organization needs to do to demonstrate its ability to control food safety hazards to ensure that food is safe. It can be used by any organization regardless of its size or position in the food chain.

International Standards mean that consumers can be sure that the products or services they are using are safe, reliable and of good quality food. Additionally, regulators and governments count on ISO standards to help develop better regulation, knowing they have a sound basis thanks to the involvement of globally-established experts.

The consequences of unsafe food can be serious and ISO’s food safety management standards help organizations identify and control food safety hazards. As many of today’s food products repeatedly cross-national boundaries, international Standards are needed to ensure the safety of the global food supply chain.

On receiving this accreditation, Mr. Nawaf Ali Al Obaidly, General Manager at Sealine Beach Resort, said:

“We are extremely elated to have completed ISO certification for food safety as we have always believed in offering our customers with the best in class products & services. This milestone would offer us an edge over others in serving our customers in the best possible way. We look forward to welcoming our guests and patrons with renewed global standards and ensure that every requirement related to safety and security of our esteemed guests will be dealt with in the most stringent manner.” 

 Outlining the importance of the certification, Mr. Mohammed Obeidat, Manager Operational Risk at ،Katara Hospitality said:

We are genuinely privileged to receive this certificate which we worked very hard to achieve. The certificate is a further testament that the Sealine Beach Resort has the ability to control food safety hazards and provide safe products and a means of continual improvement that ensures that the food safety management system is reviewed and updated so that all activities related to food safety are continually optimized and effective. The ISO certification brings added responsibilities to further spur both my team and myself to greater efforts and scale new heights in the days to come.

For his part Mr. Anant H Shirodker, Hygiene Supervisor at Sealine Beach Resort, said

“This certification is yet another step in our journey towards quality and excellence where we will use it as a practical tool for areas of continual improvement as well as to enhance our points of strength and quality control. It will act as a guide in our day to day operation and our continuing drive for outstanding service experiences. It will also offer our clients and guests an international independent assurance of the quality hygienic control in our food operation, while enhancing and adding to Qatar’s hospitality sector continual strive for international excellence.”

Qatar’s first leisure destination, Sealine Beach, A Murwab Resort, is a perfect place to get away from the thriving urban life. Offering a perfect concoction of culture & heritage, Sealine Beach Resort has been a poised location for guests who look for contemporary yet traditional charm. Its unique culinary experience augments the experience and make them spoilt for choice.

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Medical Experts Urge Women to Combat Breast Cancer with Preventive Screenings

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Early screening and detection can improve the chances of survival by 95 to 100 percent

Breast cancer is one of the major causes of cancer-related deaths in women in the Middle East. According to the latest figures released by the Department of Health in Abu Dhabi, there are 4,500 new cases of cancer reported in the UAE alone, with breast, colorectal and lung cancers acquiring top spots. World Health Organization report shows that, compared to its neighbouring countries, the UAE has a higher incident rate of 36.7 cases per 100 women.

“Breast cancer is a growing condition with women in the region. However, many women identify the condition only at an advanced stage,” said Dr. Aref Hammam, Consultant – General Surgery at Bareen International Hospital in MBZ City, Abu Dhabi.

So far in 2018, it is estimated that 627,000 women have died from breast cancer across the globe, which is about 15 percent of all cancer-related deaths among women.

“Breast cancer has four stages, defined by the prevalence and size of the tumor. The chances of survival are between 95 to 100 percent if the breast cancer is detected at stage one.  But if the condition is detected at stage two, the survival chance decreases to 86 percent.  If breast cancer is detected at stage three, the survival rate goes down to 57 percent. These figures underline the importance of screening and early detection in order to improve the chances of survival,” said Dr. Nazura Siddiqi, Specialist – Obstetrics and Gynecology at Bareen International Hospital.

Aside from age, gender, and family history, prolonged exposure to estrogen, in various forms, can also increase the risk of breast cancer in women.  Those who began menstruating at an early age (below 13 years), those who have not given birth, those who have not breast fed, those who had their first child after age 30, those who have used oral contraceptives, those who had late menopause (after age 50), those who have used hormone replacement therapy have higher chance of developing breast cancer. “Unhealthy lifestyle choices – drinking alcohol, smoking, physical inactivity, obesity, and unhealthy food preferences such as fast food and processed food, also significantly contribute in increasing the risk of having breast cancer.  It is strongly recommended that women who belong to any of these categories to be proactive about regular screenings.  Early detection is the key,” added Dr. Nazura.

“Healthy eating habits and exercise are beneficial for many reasons.  Exercise alone can reduce inflammation, improve the immune system and lead to a drop in body fat, which is associated with a lower breast cancer risk,” added Dr. Aref.  In a 2015 JAMA Oncology study, researchers found that about 300 minutes of physical activity per week is ideal for breast cancer prevention.

In an endeavour to raise awareness about breast cancer and help those whose lives have been affected by the condition, Bareen International Hospital offers FREE consultations and clinical breast examinations for the general public. Moreover, the hospital regularly hosts lectures and workshops at schools, universities, private companies and government units for this month.  The lectures tackle breast cancer risk factors, symptoms, diagnosis, treatment, and self-breast exams.

A launch event open to the community along with Bareen management, staff, and guests/patients and with Chief Guest Ms. Dana Al Hammadi, Emirati social icon, shall be staged at the main lobby of the hospital.  The event promotes good health and wellness and raises the awareness on the significance of early detection.  There will be pink balloon release, cake-cutting, and banner signing to support the cause.

In addition, the hospital distributes literatures on the importance of preventive screening, dons a pink look with kiosks, banners, and screen ads, and turns its whole facade pink at night to echo its strong support to the community.

 

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Soon-to-open Studio M Arabian Plaza welcomes UAE media

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A hard hat tour for the media to understand the concept of Studio M

Representatives of the UAE media recently visited the soon-to-open Studio M Arabian Plaza Hotel & Apartments, located next to Al Qiyadah Metro Station, across Dubai Police General Headquarters.

The group had the opportunity to see the stylish and well-designed guest rooms and facilities including the fitness centre, outdoor lap pool, meeting rooms and the hotel’s all-day dining restaurant. Each of the rooms, floors and facilities of the property is designed with the colour elements of the Studio M brand – yellow, purple, green and red.

Apart from spearheading the hard hat tour, General Manager Ursula Chidiac also shared the concept behind the Studio M, “The hotel subscribes to the idea of smart and contemporary urban living which caters to the dynamic, on-the-go, and artsy travellers.”

Chidiac added that the hotel’s three-star category “allows it to offer fun and a distinctively unique experience at affordable rates and also contributes a solution to the city’s increasing demand on mid-scale hotels for the growing number of dynamic guests.”

With a total of 223 rooms and 100 apartments, the hotel is the first Studio M brand to open in the UAE. The guest rooms are designed with integrated technology for both business and leisure travellers while the fully furnished apartments are ideal for families, long-staying guests and corporate clients.

 

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BOOK IT IN! THE WORLD’S BIGGEST BOOK SALE – THE BIG BAD WOLF – IS ONE WEEK AWWAAAAOOOOO!

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11-day sale is open 24-hours a day with discounts of 50%- 80% on more than three million brand new, English books of all genres

There’s only seven more sleeps until The Big Bad Wolf Book Sale lands in Dubai,  and opens to thousands of regional book lovers at Dubai Studio City, Sound Stage Venue.

Founded in 2009 in Kuala Lumpur, Malaysia, Big Bad Wolf Book Sale has been to multiple Asian cities in the last decade, including Jakarta, Manila, Cebu, Colombo, Bangkok and Taipei. The mega event is now coming to the UAE – and it’s only one week away.

Open 24 hours a day for 11 consecutive days, Big Bad Wolf Book Sale Dubai will be stocked with a whopping three million brand-new English-language books of all genres available at an astonishing 50% – 80% off recommended retail prices. The marathon book event opens at 9:00am on Thursday 18 October and ends at 11.59pm on Sunday 28 October, 2018.

Held in Partnership with the Mohammed bin Rashid Foundation (MBRF), National Media Council (NMC) and Dubai Production City, the Big Bad Wolf Book Sale Dubai will boast an unrivalled array of bestsellers, novels, business books, art and design titles, cookbooks and a wide range of childrens’ books from augmented reality books to activity books.

Thousands of book worms can now go online to win exclusive passes for the VIP Day which takes place on Wednesday 17 October,  a day before the event opens to the general public, said Mohammad Al Aidaroos, Managing Partner of Ink Readable Books, the organiser of Big Bad Wolf Book Sale Dubai.

“We have lots of fun contests running on our social media pages where fans get to win the hottest tickets in town,” said Al Aidaroos. “The VIP Day gives guests the first  chance to buy  all our books so it’s always a special occasion, even more so in a new city – we’ll be writing another chapter in this event’s history at our first Dubai sale.”

Big Bad Wolf Book Sale Dubai has also partnered with Careem, the leading ride-hailing app, which is offering existing and new customers 25 per cent discount on four rides per person to and from the Sound Stage Venue at Dubai Studio City during the 11-day sale.

Social Platforms

Fans can stay up to date on the latest Big Bad Wolf Book Sale Dubai news, giveaways and more via dedicated social media pages:

  • Facebook: BigBadWolfBooks – UAE
  • Instagram: BigBadWolfBooks_UAE
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