Asia’s Premier and Pioneer Property Developer, AyalaLand, Appoints YUGEN PR as its Public Relations and Marketing representative in the GCC

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  • YUGEN PR to strengthen AyalaLand’s plans to target the Arab market and widen its regional presence

Boutique luxury, lifestyle, tourism, retail, e-commerce, hospitality, fashion, sports and entertainment communications agency, YUGEN PR, has been selected as the official public relations partner of Ayala Land Middle East office, the Philippines’ leading and premier property developer firm, to execute their promotional activities to further strengthen the brand presence and widen outreach amongst the Arab market and the GCC region.

With a wealth of experience in the luxury, lifestyle and real-estate industry, YUGEN PR will be responsible for developing and executing a strategic marketing and public relations plan for Ayala Land in the Middle East region, and is set to play an important role in strengthening Ayala Land’s PR footprint as the company looks to expand its market reach and introduce the brand to new markets across the region in 2019.

“Ayala Land is a certified real estate innovator and developer in the Philippines and we are excited to share their story of redefining luxury leisure and eco-friendly properties fit perfectly for singles, couples and families living in the UAE and GCC looking to invest in Asia,” says Ian Borromeo, PR Director, YUGEN PR, in a statement.

Ayala Land is the Philippines’ most experienced real estate developer, with roots tracing back to 1834, Ayala Land’s legacy was built on the vision of its founders and through the generations of leaders who recognized unique opportunities for transformation.

Ayala Land sees steady growth in building sustainable communities with Ayala Land Premier maintaining its dominant position in the luxury segment, and Alveo cementing its position as the market leader in the upscale segment.  Ayala Land also continues to grow its leasing business through commercial, retail, and office spaces, resorts and hotels and the launch of Seda hotels, the first all-Filipino hotel chain for the urban traveler. New business such as QualiMed, continue to enhance the sustainable communities that underpin Ayala Land’s operations as it enters new growth centers.

“Following an extensive pitch process, we are excited to embark on this new partnership with the young and dynamic team of YUGEN PR. The Middle East region is entering an exciting phase in its evolution, and we are confident that the agency will support us in our communications efforts to continue driving the success of the brand to new heights,” adds Anna Tatlonghari, President, Ayala Land International Sales.

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