Mushrif Mall initiates an immersive Autism Awareness campaign

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CSR event hosted to better understand autism and improve awareness of the lives of individuals living with it

Mushrif Mall in Abu Dhabi hosted activities to raise awareness of Autism in the UAE on the 2nd of April as part of their annual CSR programme geared to motivate more parents to come forward if they notice anything different in children as early intervention is key for an affected child’s progress.

Wajeb Al Khoury, Director, Line Investments & Proprty said, “Children with autism and their families face unique and daunting challenges that the community can never fully appreciate and we hope to raise awareness for the syndrome and ultimately help parents find the missing pieces of the autism puzzle.”

Among the expert speakers will be Amal Galal Sabry, Director, Emirates Autism Centre and senior management from Line Investments and Property.

According to Aravind Ravi Palode, Mall Manager of Mushrif Mall, “As it is the year of Tolerance, we believe in the importance of engaging with people of determination to cultivate greater inclusiveness and togetherness in the UAE. Educating the public about Autism is important as society needs to be more supportive and understanding of the difficulty autistic children face during their daily life.”

The mall hopes to engage with the community through hosting different activities such as arts and crafts, a game station and live entertainment. There will be a cake cutting ceremony, release of balloons and unveiling of the Mushrif Mall’s new autism event logo.

Keeping the audience entertained will be mascots, children’s activity zone (colouring booth/ face painting), plaque and bouquet presentation, Fashion show for special kids (spring collection) and Autism Talks.

In addition, the light up in blue activity for the mall will begin from March 28th and end on April 3rd 2019 as part of autism awareness campaigns held globally in April to help educate the public about Autism and its effects on the family and society in general.

Mushrif Mall started this initiative to promote early diagnosis and early behavioural intervention and to be supportive of the challenges parents of autistic children face financially and emotionally.

The event aims to facilitate inclusion of individuals with autism within the community and highlight the need for increased acceptance and education about autism.

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